About

JASE Group is a creative, communications and technology studio based in Norfolk, VA, founded in 1997. We’re not much into labels because it’s too hard to fit us into one box and it’s kind of boring to explain everything we do. Alas, we know that the world is built on labels, so we gave it our best shot and we feel that creative, communications, and technology accurately encompass our entire service matrix.

Design

Creative for most people is an adjective. According to Merriam-Webster’s Dictionary, creative is defined as, “having or showing an ability to make new things or think of new ideas.” For JASE, creative is a way of life. It is our philosophy. We strive to bring new and fresh ideas to our clients in all facets of the creative space. We want your first impression on the public to be your best impression. Whether it is a direct mailer, business card, television commercial or pay-per-click ad, JASE knows that representing your business’ brand with a unique and carefully constructed strategy will help your business stand out from the competition and help your business generate leads.

Communications

Communication channels in the 21st century business world are borderless. The methods and mediums that facilitate our daily communications are ever changing. Gone is the day of just a note, phone call or memo. Today’s communication is filled with emails, tweets, texts, posts, video chats and more. Figuring out which is the best way to communicate with your audience has become no easy task. Enter JASE. We understand that being the best communicator does not mean doing what is easiest to reach the largest audience. We understand there is no cookie cutter formula to communicate with people. We know that effective communication is a time-crafted response to the technology at hand and the end consumer who interacts with your communication. We know this so that we can help you.

Technology

JASE does technology. JASE does technology well. After all, technology is where we began this journey. In the late 90’s and early 00’s we were designing websites, building content management systems, complex eCommerce applications, financial toolsets and intranets. Life was good. Then, we had an epiphany. We could see the unavoidable collision of the internet and marketing and we knew that if JASE were to have a sustainable business model well into the future, we would have to capitalize on the inevitable. What we didn’t know was that our foray into marketing would make us a better technology company. While we were experiencing the world of advertising and public relations, we were refining what we knew best, technology. That long refinement process allows us, today, to create the best custom solution for your business.

One Strategy

While we look to develop creative advertising and communications campaigns that capture your target audience, we also know that measurability is key. So before we develop your creative concepts, we do the research to correctly identify your target audience–not only who they are, but how we can best reach them. Businesses today cannot afford to waste money with ineffective advertising; so all of our creative is designed with the ability to measure the success of the ad concept. This allows us to adjust, in almost real-time, our advertising strategy so that your business maximizes the return on your investment. The luxury of having an in-house software team affords us with many options to support this strategy. Many skillsets working as one, on your team!

Creative Ideas
Driven By Strategy
Supported By Technology

Client Testimonials

Our Team

We are a fun mix of designers, techies and strategists with a great passion for all things creative. We love what we do, it’s a way of life.

We grow brands with fun ideas
that are rooted in business strategy.

Enough passion for our team and yours.

FULL PROFILE

Keith Parnell

Founder And CEO

Ideas. Ideas. Ideas.

FULL PROFILE

Cameron Muro

Communications Manager

The man with ALL the creative juices.

FULL PROFILE

Walt Taylor

Creative Director

Creative Thinkers, Smart Developers and Clever Marketers

Superheroes on Your Team!

34
Pizzas Ordered
29
Active Clients
17
States Covered
680
Cups of Coffee

Our Blog

We are a fun mix of designers and strategists with a great passion for all things creative. We love what we do, it’s a way of life.

blog-img-01
22
Google Is Telling Us SEO Is Nothing Without Content Marketing – Is Your Small Business Finally Listening?
January 22, 2016  /  By JASE Creative in Inbound Marketing, Search Engine Optimization

Google is the leading search engine, by means of queries, in the world. But it does not matter if the leader is Google, Bing, Yahoo or Ask.com. One factor is constantly being emphasized, and that is quality organic content creation. If your business, small or large, is ignoring the evolution of search, you’re just plain out of luck.

Let’s review an online marketing checklist:

  • Your business has a website – CHECK
  • Your website was designed with SEO in mind – CHECK
  • Your business has a social media presence – CHECK
  • Your business has compiled a comprehensive keyword list – CHECK

Your business has invested time and money to make sure all of the checklist is covered, but your website is generating little or very few leads. Your website traffic has declined; your social communities have hit a wall.

As a business owner or decision-maker, what are your options to regain your website’s thunder and make it a viable lead generator?

  1. Quality Organic Content Creation – Content creation that serves a purpose is shared through social communities, and its education will elevate your website’s SERP. The more content that is created about current and relevant topics to your industry, the more the search engines promote them. The more your content is shared and interacted with by consumers and friends, the more search engines promote them.
  2. Pay-Per-Click AdvertisingIf your business has just launched a content creation campaign and does not have the time invested in place to go after search results, PPC can be a excellent opportunity to garner your website’s initial traffic boost. PPC is generally more costly than content creation but, as mentioned earlier, can drive a high volume of initial traffic to your website. Once your business has established a history of content creation and the search engines have had time to index your website, a visit to your marketing plan will be in order to determine if PPC advertising is still necessary.

The bottom line? Quality organic content is king. Search engines will continue to evolve and benefit those who are actively involved in the digital world. If your competitors are not looking at inbound marketing, let’s make sure you get a leg up.

Why does your business shy away from content marketing? What would need to happen to have your business buy into inbound marketing? Tweet us @jasegroup and let us know. As always, please feel free to share this with others.

more details
blog-img-01
28
Google has named Norfolk as its 2015 eCity for Virginia
December 28, 2015  /  By JASE Creative in Community

Thank you to the members of the JASE Creative team for their participation and leadership in helping the City of Norfolk achieve this lofty award–Google eCity 2015!

NORFOLK, VA – The vibrant, authentic port city of Norfolk bustles on its streets and online.

Google has named Norfolk as its 2015 eCity for Virginia. The award recognizes cities with strong online business communities – businesses that use the web to find new customers, connect with existing clients, and fuel their local economies.

Google based its results on examining economic value provided through Google’s AdWords program. Other criteria included website and social media presence, blogging and e-commerce.
The award shows the robust economy, both real world and virtual, built by Norfolk businesses.

“Google’s selection of Norfolk as an eCity demonstrates the continuing commitment of the city and its business community to grow a responsive, inclusive, customer-focused economy that thrives not only in Virginia, but across the globe through the power of the Internet,” said Mayor Paul Fraim.

Press release source: norfolk.gov

more details
blog-img-01
18
Live Streaming Guaranteed to Embarrass You
December 18, 2015  /  By JASE Creative in Public Relations, Social Community, Technology

Yes, Meerkat and Periscope are fun. And yes, they can even be productive in our business environment with a legitimate marketing return. But a little commonsense can go a long way.

cartoon credit: marketoonist

more details
blog-img-01
15
Season’s Greetings from The Studio
December 15, 2015  /  By Keith Parnell in Community, KP.com

As the year comes to a close, I want to take this opportunity to thank you for your continued loyalty and friendship, and express my warmest wishes to you and your family for the holiday season. As one of our most valued friends, we look forward to working with you on your creative advertising, public relations, inbound marketing and technology needs in 2016.

This past year has been very exciting for our agency with many new advertising and PR campaigns, package launches including our special services for small businesses and restaurants. Please feel free to tour our website at jasegroup.com to see just how these advances can benefit you.

We appreciate your business and most of all your friendship. I wish you and your family a Merry Christmas, a happy New Year and I look forward to chatting with you at a local coffee shop in the coming year.

Happy Holidays!
Keith Parnell, Chief Executive Officer
JASE GROUP LLC
jasegroup.com@JASEgroup

more details
blog-img-01
10
Use Excel 2016 like a boss
December 10, 2015  /  By JASE Creative in Technology

We ran across some great new info on Excel from the Microsoft Office blog that we thought we’d pass along.

Have you ever wanted to manage your time like a CEO, understand your cashflow like a CFO or analyze your NASDAQ stock performance like a Wall Street pro? Executives get a lot of help from others to build insights, and now Excel 2016 can do the same for you with a few clicks.

Manage your time like a CEO
The My Calendar Insights tour seamlessly connects to your Exchange account and surfaces how much time you spend in meetings, who you meet with the most, who you do not meet very often and the times of the day you frequently meet.

Analyze your NASDAQ stock performance like a Wall Street pro
Using freely available NASDAQ historical data, the My Stock Analysis tour allows you to quickly analyze and compare the performance of three symbols over a selected period of time. If you like, you can also easily customize it to look the way you want.

Get insights about your year-over-year cashflow like a CFO
Once you are done entering your expenses and income to a dedicated table in the My Cashflow tour, it immediately provides you with year-over-year insights to help you balance your home or business budget and meet your financial goals.

Learn more on Excel here on the Microsoft Office blog.

more details
blog-img-01
05
Andrea of La Bella in Ghent fame took us to iHop with the family. Where has JASE taken you?
December 5, 2015  /  By JASE Creative in Where has JASE taken you?

We are always overjoyed when clients think of us outside of the normal work routine. Andrea Di Carlo of Andrea’s La Bella in Ghent took JASE with him and the family to iHop last weekend. Fun! Thanks, Andrea.

more details
blog-img-01
24
New Website Launch for La Bella Italia Redmill in Virginia Beach
November 24, 2015  /  By JASE Creative in Inbound Marketing, Public Relations, Search Engine Optimization, Technology

We are very excited to announce the launch of a new website for La Bella Italia Redmill. Our design team worked closely with Victoria and Marco capture the Sicilian family vibe at the Virginia Beach restaurant and to digitally translate for you the smells and tastes of their authentic Italian and Sicilian recipes.

Amazing new photography (through a JASE-led on-location photo shoot), online menus, Sicilian-style feature specials, and the story of Anna, Victoria and Marco’s founding of the restaurant after the family’s move to Hampton Roads from Sicily via New York are just a few of the features of the new website.

Visit the La Bella Italia Redmill website at labellaitaliaredmill.com to see the design in full action. La Bella Italia Redmill is a member of the JASE Restaurant Marketing System.

more details
blog-img-01
19
Atlanta-based NuMerchant Pro Signs with JASE Creative
November 19, 2015  /  By JASE Creative in Creative Advertising, Inbound Marketing, Public Relations, Search Engine Optimization, Technology

NuMerchant Pro Names JASE Creative As Advertising Agency of Record

BUFORD, GA & NORFOLK, VA, October 13, 2015: Following a competitive agency review, NuMerchant Pro, LLC of Buford Georgia, an Atlanta suburb city, has selected JASE Group, LLC of Norfolk Virginia as their creative agency of record. NuMerchant Pro has signed under the JASE Small Business Marketing System where the agency will provide creative website design, search engine optimization, social media integration, implementation of the JASE Office CMS, online content marketing, and creative email newsletter development. The partnership will also produce creative advertising reaching out into the Atlanta metropolitan area.

“My personal goal for the past ten years has been to help as many people as I can,” said Mike Wilson, CEO of NuMerchant Pro, LLC. “What better way than to do that in my career day-to-day than with a talented and proven company like JASE Group. I am thrilled to be able to offer such wonderful ideas and cutting edge business integration, and with JASE on the team, our brand will certainly shine.”

MEDIA CONTACTS

Mike Wilson, NuMerchant Pro
(770) 871-5328, numerchantpro@gmail.com

Cameron Muro, JASE Creative
(757) 962-0134, cameron.muro@jasegroup.com

ABOUT NUMERCHANT PRO, LLC
Our goal is to help businesses achieve a new level of success. Through our partnership your business will receive custom tailored solutions that will help you to grow and be more profitable. We want to offer you and your business the best possible solutions when it comes to Consumer Financing, Payroll & HR Solutions, and Merchant Services. The newly redesigned NuMerchant Pro website will be live soon at NUMERCHANTPRO.COM.

ABOUT JASE GROUP, LLC
JASE Group LLC is a creative design, communications and technology studio based in Norfolk, VA, founded in 1997. JASE is a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between. For more information on JASE Creative, visit JASEGROUP.COM.

###

more details
blog-img-01
16
We are excited that Royal Oak Eye Care of Southwest Virginia is now part of the JASE Team!
November 16, 2015  /  By JASE Creative in Creative Advertising, Inbound Marketing, Public Relations, Search Engine Optimization, Technology

Royal Oak Eye Care Names JASE Creative As Advertising Agency of Record

MARION & NORFOLK, VA, November 2, 2015:  Following a competitive agency review, Royal Oak Eye Care of Marion Virginia has selected JASE Group, LLC of Norfolk Virginia as their creative agency of record.  Royal Oak Eye Care has signed under the JASE Small Business Marketing System where the agency will provide creative website design, search engine optimization, social media integration, implementation of the JASE Office CMS, online content marketing, and creative email newsletter development.  The partnership will also produce creative advertising reaching out into the Marion, Glade Spring, and Bristol areas of Southwest Virginia.

“Our practice is excited to announce a new partnership with JASE Creative,” said Scott D. Burnop, OD PC, Owner of Royal Oak Eye Care.  “We feel that their team will be instrumental in moving our business forward into the digital world and, more importantly, help us help our patients with their eye care.”

MEDIA CONTACTS
Angi Burnop, Royal Oak Eye Care
(276) 783-6262, angelaburnop@gmail.com

Cameron Muro, JASE Creative
(757) 962-0134, cameron.muro@jasegroup.com

ABOUT ROYAL OAK EYE CARE
Royal Oak Eye Care is your local source for comprehensive eye care and quality eyewear. Serving Marion and surrounding areas for over 20 years, we are committed to providing the finest quality products and outstanding customer service. Locally owned by Scott Burnop, O.D. a lifelong resident, Royal Oak Eye Care is your best choice for providing the entire family with personal, professional eye care.  The newly redesigned Royal Oak Eye Care website will be live soon at ROYALOAKEYE.COM.

ABOUT JASE GROUP, LLC
JASE Group LLC is a creative design, communications and technology studio based in Norfolk, VA, founded in 1997.  JASE is a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between. For more information on JASE Creative, visit JASEGROUP.COM.

###

more details
blog-img-01
11
Thank you. Just thank you. You are our hero!
November 11, 2015  /  By JASE Creative in Community, Social Community

Not just on this Veterans Day, but every day we thank you for your service to our Country. You are our hero.

more details
blog-img-01
11
More Fun, Cool, Geeky Tech Info: Power Pivot in Excel 2013
November 11, 2015  /  By JASE Creative in Technology

Microsoft has issued more updates this week to Excel 2013. If you’re a fan of the most powerful software Microsoft has created, this is fun!

Using Power Query with Power Pivot

For data in Power Pivot that has been added through Power Query, the following operations can now only be done through Power Query, which resolves conflicts previously seen in Power Pivot.

  • Edit Table Properties
  • Column-level changes: Rename, Data type change, Delete
  • Table-level changes: Rename, Delete
  1. Using Power Query, import your data from a data source of your choice.
  2. Once your Power Query data manipulations are complete, select Close & Load To…
  3. When prompted, select Add this data to the Data Model and then click Load.
  4. Next, open the PowerPivot window, select a column on the table you just loaded using Power Query and rename that column. The same will apply to delete column, delete table and edit table as mentioned above.
  5. An attempt to rename a column in the model created with Power Query is blocked with a message that data originated in Power Query should be updated in Power Query; doing this prevents conflicts between the two tools.

 

KPI support

Power Pivot allows customers to define KPIs with various settings such as the target value, icon styles and KPI description.

The Excel 2013 update for KPIs includes:

  • Additional icon sets for a KPI status, including five levels of icon sets.
  • Alignment with the absolute KPI target value data type with that of the type of the measure. As a result, both Value and Goal measures now show the same data type on a PivotTable.

 

Detailed examples with screen grabs are here on the Office Blogs website.

more details
blog-img-01
22
JASE Office Reservations & Guest Management App Is Powered By The Cloud
October 22, 2015  /  By JASE Creative in Technology

One of the benefits of the JASE Office Reservations & Guest Management App is that it was developed for the cloud. Why is that important? The answer is simple: we are able to make the app more affordable to you because there’s no software to install or maintain. As long as your device is connected to the internet, you can access your reservations & guest management dashboard in real-time.

Our app is responsive and can be accessed by any device and used easily. That means you can have access from your host station, your wait station, your office, and even your home. Because the app can operate on your smartphone or tablet, we know that helps to free you up, keeping you in your dining room and not locked in your office.

Want to see hear more about our app? Click one of the links below

CLICK HERE TO LEARN MORE ABOUT RESERVATIONS & GUEST MANAGEMENT

CLICK HERE TO CONTACT OUR JASE OFFICE TEAM

more details
blog-img-01
20
Your Dining Room In Your Guest’s Home With JASE Office Online Ordering
October 20, 2015  /  By JASE Creative in Technology

This is 2015–we are a world immersed in technology. More people are on mobile devices than computers and that ratio split is growing every day.

Your restaurant needs to be able to meet your customers where they are. This includes ordering from your menu on their tablets and smartphones.

The JASE Office Online Ordering App integrates seamlessly with your current website. If you don’t have a website, we can build one for you. It’s responsive in design, so your customers will enjoy a rich interface with your menu, easily allowing them to place their order with your restaurant. It couldn’t be more simple.

CLICK HERE TO LEARN MORE ABOUT JASE OFFICE ONLINE ORDERING

CLICK HERE TO CONTACT THE JASE OFFICE TEAM

more details
blog-img-01
15
Take back control of your restaurant with the JASE Office Restaurant System
October 15, 2015  /  By JASE Creative in Technology

Gone is the day of paying for multiple services to manage your restaurant. Paying Yelp for this and OpenTable for that and ChowNow for something else is tedious, time consuming and inefficient. Not to mention all the logins and passwords and different systems to get used to. That’s where we come in.

With the JASE Office Restaurant system of apps, we can give you all the apps you need to effectively and efficiently run your restaurant. Now you can manage your reservations, in-house guest management, online ordering, and more from your computer, laptop, smartphone or tablet.

Also, we’re introducing our new Guest Comments App which allows you to get guest feedback at the most opportune time, when you hand them the check in the restaurant. Our easy-to-use tablets will let your guests leave reviews of their experience and give you the opportunity to easily post them to your website and social media pages.

Your restaurant, run from one place. It’s about time!

Visit us here to sign up today!
JASEGROUP.COM/RESTAURANT

More details on the Reservations & Guest Management App
JASEOFFICE.COM/RESERVATION

More details on the Guest Comments App
JASEOFFICE.COM/GUEST-COMMENTS

more details
blog-img-01
13
JASE Office Unlocks The Power Of The Restaurant Owner’s Dining Room
October 13, 2015  /  By JASE Creative in Technology

Imagine for a moment owning a restaurant and knowing every day what to expect. Imagine knowing you have maximized the potential of your dining room and that you are on the path to success. Now you can stop imagining. Why? Because that day is here. The JASE Office Reservations & Guest Management App can do that for you and we couldn’t be more excited to tell you about it.

We know that knowledge is power. The Reservations & Guest Management App, running on proven JASE Office cloud technology, gives you a real-time look at the flow of your restaurant, which allows you to plan more efficiently for the staff and inventory that you need. You also have the ability to look at trends over time, which gives you better insight to your business. Not to mention, it is convenient for your customers. Now they have the ability to make reservations 24/7 via your website. What’s not to like about that?

CLICK HERE TO REQUEST A DEMO OF OUR APP

CLICK HERE TO READ MORE ABOUT OUR RESERVATIONS & GUEST MANAGEMENT APP

more details

Contact

How we can help you? Stop by the studio and let’s chat over coffee or tea. We love hearing about what’s going on with your business.


Contact The Team

JASE GROUP LLC
2200 Colonial Ave STE 16
Norfolk, VA 23517-1934

How can we help you?

Expertise

We consult on digital strategies online and offline, and blend them with emotional connections with your customers.


Early Days. Tech to Creative.

In 1997, we got our start in the technology industry, but our CEO, Keith Parnell, quickly and smartly recognized the coming evolution of marketing and navigated JASE into the advertising and communications industries, all the while, maintaining a foothold on the technology industry. The result of that decision is the creation of JASE as it is today. We are a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between.

Affordable Solutions. Measurable Results.

At JASE we love creativity and design but we don’t stop there; we work with our clients to ensure results. We deliver the custom solution that your business needs so that it does three things for you: 1) Remains affordable for your business in its current state; 2) Delivers measurable results; and 3) Helps your business grow.