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  • Wednesday - January, 09, 2013

    2012: The State of Social Media

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    It’s official we have said goodbye to 2012. As we focus on 2013, we can’t forget the major impact that 2012 had on social media. We experienced PSY’s “Gangnam Style” garner the title of most watched video on Youtube, the Pope joined Twitter and Facebook went public. What began as a hobby and a way to share your interests, social media has now intertwined itself as a part of everyday life. According to the SEO Company and Newsourcing’s infographic “The State of Social Media” the top social media moments of 2012 were:

    • Todd Wasserman of Mashable found that 3.3 minutes on Google+ versus 7.5 hours per month on Facebook
    • KONY 2012, released to controversy, received 87 million online views
    • Facebook IPO opens at $38 per share
    • 80 percent of pinterest pins have become repins
    • Pope Benedict XVI joins Twitter on Dec. 3rd

    If you still aren’t quite ready to let go of 2012, check out the infographic below for the State of Social Media 2012. What was the state of your social media campaign? JASE Group, a leading content marketing and social media firm, can assist your company with taking your social media efforts to the next level. Contact us to launch your campaign for 2013.

    pope on Twitterimage credit: lestudio1 on Flickr

    The State of Social Media 2012 by The SEO Company
    The State of Social Media 2012 by The SEO Company

  • With this year drawing to a close, it’s hard to forget the most memorable moments and events that defined 2012. From the Olympic Games in London, the presidential election, to the rise of  PSY’s Gangnam Style, 2012  has definitely been defined in terms of pop culture. In case you missed an event or two, Google has launched Zeitgeist 2012 a compilation of the top trending topics for 2012.

    Google Zeitgeist 2012, marks the 12th edition of Google’s  year-end review. The review includes approximately 1.2 trillion searches in 146 languages. Besides overall results – top ten worldwide, Google Zeitgeist 2012 lists the top searches by images, events, athletes, and more, it also includes rankings and breakdowns by country.

    Worldwide “Whitney Houston”, “Gangnam Style” and “Hurricane Sandy” topped the trending searches. The top three events were “Hurricane Sandy“, “Kate Middleton Pictures Released”, and Olympics 2012.  Listed below is the complete list of the top trending topics for 2012. If you are more of a visual person, Google invites you to “explore the moments” with its YouTube video Year in Review: Zeitgeist 2012.

    Top Trending Topics 2012
    1. Whitney Houston
    2. Gangnam Style
    3. Hurricane Sandy
    4. iPad 3
    5. Diablo 3
    6. Kate Middleton
    7. Olympics 2012
    8. Amanda Todd
    9. Michael Clarke Duncan
    10. BBB12

     What trending topics did you find most relevant this year? Share your thoughts below.  JASE Group is a leading inbound marketing firm, contact us to discuss your next content marketing project.

    Google Legosimage credit: Keso on Flickr

  • As parents compete to deliver the “it” toy of the holiday season, Toys R Us has launched a multimedia campaign to define itself as the go-to toy experts for this year’s gift-giving season.  The TRU News Network campaign, which was developed in partnership with the Toys R Us PR team and Escape Pod advertising agency, features children as television news personalities.

    The campaign features more than 70 spots. The spots include children as reporters, producers and technicians, delivering toys news with demos, statistics and live updates from on-the-scene reporters. Styled like a nightly news show, each video opens with the TRU station call letters and the tagline “All the toys, all the time.” The videos, some of which will be commercials, are also featured on the company’s social media community pages on Youtube and Facebook. Tru news topics include the 2012 Holiday Hot Toy List and Being a “Toys “R” Us Kid.”  The “Toys “R” Us Kid” segment is a part of larger push by the company to share the Toy’s R Us Kids theme song, which originated in the 1980’s,  with a younger generation of children.

    “At Toys”R”Us, we’re so proud of our brand heritage, and the holiday season is the perfect time to showcase a nostalgic centerpiece of the company’s history –  the Toys”R”Us jingle – for today’s generation of Toys”R”Us kids, as well as those who remember it so fondly from their own childhood,” said Peter Reiner, Senior Vice President, Marketing, Toys”R”Us, U.S. in a media release. “Through a multi-faceted campaign, our customers can celebrate this time-honored tune in all-new ways, as we leverage social media to encourage Facebook fans to record and share their version of the jingle and provide them the opportunity to join daily in-store sing-alongs.”

    Toys “R” Us is also using the twitter hashtag #HotToys to encourage conversation between parents, the brand and among themselves. How is your company using social media to leverage customers during the holiday season? As a creative marketing firm, JASE Group, LLC can assist your brand with developing results-driven marketing campaigns. 

    Toys R Usimage credit: heath_bar on Flickr

  • New Year 2012 is upon us and if you have not made plans to ring in the new year, there are several events going on around Hampton Roads to celebrate. Check out our list below:

    • The Scream TourSat. 12/31 4pm – Chrysler Hall – Norfolk – This one is for the teenagers. The Scream Tour continues to scream throughout the holidays celebrating 10 years of heart-pounding pandemonium with the next generation of musical superstars. Starring Mindless Behavior & Diggy Featuring Jacob Latimore & Hamilton Park & Introducing The OMG Girlz
    • New Year’s Comedy ExplosionFriday 12/30 7pm – Hampton Coliseum – Hampton – This year’s Comedy Explosion will again feature the biggest, hottest and most explosive urban comedy package of the year. Get ready to laugh it up with comedian, actor and radio personality J. Anthony Brown! Comedians also included in this package are George Willborn, D. Elli$, Aries Spears, Lil Duval and Ms. Pat.

    NEW YEAR’S EVE PARTY EVENTS

    • Spirit of Norfolk Dinner CruiseNorfolk – Start 2012 out on the water! Head to Norfolk’s exciting waterfront for a totally entertaining New Year’s party unlike any other. Aboard Spirit of Norfolk’s 2011 New Year’s Eve Dinner Cruise you’ll get buffet dining, live solo performances, DJ music for dancing and awesome views of the Navy’ s Atlantic Fleet – all for one price! Make this New Year’s Eve a special memory for many years to come.
    • New Year’s Eve with Marcia BallThe American Theatre – Hampton – The Queen of Bayou boogaloo has chosen the American Theatre to ring in the New Year. Join us!
    • Totally 80’s New Year w/ The Deloreans The Jewish Mother – Virginia Beach – Ring in the New Year 80’s style
    • Central Park Under The StarsThe Smithfield Center – Smithfield – Second Annual New Year’s Eve Gala

    These are just some of the events going on throughout Hampton Roads. If you are going to be out celebrating, please be careful and do not drink and drive. As always, please feel free to share this article with your friends.

    New Years 2012image credit: Ludie Cochrane on flickr

  • Search engine optimization can be a tricky river to navigate for a business owner. Many companies know what SEO is and what it can do, but they are often unsure the best way to take advantage of SEO strategies. Naturally, a business will turn to an outside firm to bridge that gap, but sometimes they can end up in the wrong hands.

    It’s 2012 and you have decided to turn your website into a money making lead generator for your business. SEO is the next step, but who to turn to? There are firms that just specialize in SEO, there are firms that are turn key operations, providing all the services you may need, like web design, SEO research, and copywriting.

    Here are 5 tips to help you find the right SEO company to grow your business in 2012:

    Keyword Research

    Any qualified SEO / marketing firm worth hiring will create a keyword portfolio for your company, doing the correct research to determine what keywords will increase your website’s visibility. If they cannot speak thoroughly on their research technique, this could potentially be a red flag.

    Link Building

    One of off-site SEO’s core principles is link building. Links directed back to your site from trustworthy websites build your credibility with search engines and move your website up the rankings. Potential SEO agencies should competently speak to you about how they build links.

    SEO Copywriting / Web Design

    The research has been done to create your keyword portfolio, but it can all be for not if the website design and website copy are not taken seriously. The design of the website, i.e. which technical platform to choose,  is critical to making sure the website is optimized to take advantage of the SEO effort that has been invested.  Secondly, website copy, off page and on page, is integral to the success of a website. SEO has to be prioritized in all aspects of website copywriting. Just getting a user to a business’ website is not enough, the website has to be balanced between keyword laden copy and copy that will stimulate the reader.

    SEO Strategy

    In inbound marketing, as a philosophy, SEO strategy is huge. A business must plan out how to effectively manage their SEO efforts offline and online to work hand in hand with its other inbound marketing strategies to drive all traffic to its website.

    Social Signal

    This is a new factor in SEO – social signal saw itself pop on the scene toward the end of 2011, and it will firmly plant itself in 2012. A potential SEO firm should understand how social signal impacts SEO ranking and how to place their client in the right position to take advantage of social media and its impact on search engine results.

    SEO strategy is constantly changing as search engines change. In 2012 search engines, especially Google, will bring about some drastic changes in the way we use search. If you are going to invest in a SEO firm, it must be one that is on the leading edge of SEO strategies, offering the complete and effective package to its clientele.

    Where does your SEO strategy fall short? Are you thinking that a qualified SEO company will be just the push your business needs to take it to the next level in 2012? Sit down with JASE today and let us help you make 2012 your best year yet.

    Magnifying Glass And Moneyimage credit: Images_of_Money on flickr

  • Wishing You A Joyous Holiday Season, from The JASE Team

    The entire JASE organization would like to extend our warmest Holiday wishes to you and your family. We hope you have a safe and happy holiday season, and look forward to seeing you in 2012.

    Wishing you a joyous holiday season,
    The JASE Team, @JASEgroup