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  • Wednesday - January, 09, 2013

    2012: The State of Social Media

    JASE Creative - - No Comments.

    It’s official we have said goodbye to 2012. As we focus on 2013, we can’t forget the major impact that 2012 had on social media. We experienced PSY’s “Gangnam Style” garner the title of most watched video on Youtube, the Pope joined Twitter and Facebook went public. What began as a hobby and a way to share your interests, social media has now intertwined itself as a part of everyday life. According to the SEO Company and Newsourcing’s infographic “The State of Social Media” the top social media moments of 2012 were:

    • Todd Wasserman of Mashable found that 3.3 minutes on Google+ versus 7.5 hours per month on Facebook
    • KONY 2012, released to controversy, received 87 million online views
    • Facebook IPO opens at $38 per share
    • 80 percent of pinterest pins have become repins
    • Pope Benedict XVI joins Twitter on Dec. 3rd

    If you still aren’t quite ready to let go of 2012, check out the infographic below for the State of Social Media 2012. What was the state of your social media campaign? JASE Group, a leading content marketing and social media firm, can assist your company with taking your social media efforts to the next level. Contact us to launch your campaign for 2013.

    pope on Twitterimage credit: lestudio1 on Flickr

    The State of Social Media 2012 by The SEO Company
    The State of Social Media 2012 by The SEO Company

  • Tuesday - January, 01, 2013

    Happy New Year From JASE!

    JASE Creative - - No Comments.

    Happy New Year! We wanted to take a moment to wish everyone a happy new year from our JASE family to yours. As we said goodbye to 2012 last night and turned our attention to 2013 we are filled with a renewed sense of hope and excitement for this new year. 2012 was a great year for our JASE family and we are optimistic for the opportunities that will come in 2013. We hope that you are too.

    Thank you again to all of our valued friends and partners for a wonderful 2012 and we look forward to all that we can accomplish in 2013.

    New Year 2013image credit: erjkprunczýk on flickr

  • A new year is a fresh opportunity to refocus personal, professional and company goals. As you strategize for the coming year, think about these five PR New Year’s resolutions: be concise, get creative,  know your audience, more visuals and be proactive. Below are a just a few simple tips from JASE Group team to assist you and your team with reorganizing your PR strategy.

     JASE Group’s PR New Year’s Resolution Suggestions
    1. Focus on concise writing. Focus on crafting messages that are brief (easy grabs for social media and short attention spans) and to the point.
    2. Find creative avenues for your PR campaigns. Move past always using the traditional press release, seek out niche bloggers and social media trendsetters to reach your target audience.
    3. Know your audience. In every industry, there are certain trends that are of-the-moment. Stay current with your audience’s interests and focus your pitches around those trends.
    4. More photos and videos please. Use visuals to tell your story. Studies show that incorporating photos and videos into email marketing, social media campaigns and blog post increase click and open rates.
    5. Be proactive, not reactive. Handling last-minute deadlines and crisis situations are always going to be PR challenges. However, its important to have a communications plan in place and to set aside time daily to focus on your organization’s PR goals.

    What are your PR New Year’s resolutions for 2013?  Share your thoughts below. JASE Group, offers diversified public relations services. Contact us for your next PR campaign.

    2013image credit: evalottchen on Flickr

  • Mobile marketing via daily deal discount sites such as LivingSocial and Groupon have become a popular marketing option for many small businesses. These sites give businesses exposure to thousands of subscribers in their local community.  However, in the words of the infamous Kanye West, “No one man should have all that power”. Businesses shouldn’t invest in a single marketing tactic and believe that it will yield a favorable outcome.  Companies can successfully launch a daily deals campaign by developing a diverse marketing mix.

    General Motors recently announced a partnership with fashion designer Isaac Mizrahi to launch a fashion line inspired by the 2013 Chevy Malibu. The line, Malibu Style, will be sold exclusively on LivingSocial. Malibu Style is a part of a larger campaign to increase interest for the 2013 Chevy Malibu with women 25-45. To drive traffic and visibility, GM is employing several marketing strategies to include print advertisements in People and Instyle (magazines popular with their target demographic), a dedicated Facebook tab for Malibu Style, a landing page on LivingSocial, sweepstakes and videos. For this campaign GM demonstrates how LivingSocial is simply an avenue, not the whole marketing plan.

    Although, GM’s marketing campaign is based upon a multi-million dollar budget, local businesses can be just as effective in their marketing strategies with mobile daily deals apps. For example, a business could establish a landing page on their website specifically for a Groupon ad. The landing page would allow the business to more accurately measure client interest for that specific marketing avenue. By utilizing a marketing metric system like JASE Marketing Manager the business would be able to track the effectiveness of their marketing campaign and manage client leads.

    Employing creative, well-researched marketing tactics will increase B2C visibility. JASE Group has a variety of marketing tools to effectively launch your business’s marketing goals.  Contact us to assist you with your next creative campaign.

    Chevy Malibu 2013image credit: sarahlarson on Flickr