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  • The use of celebrity spokespeople for brand marketing is hardly new.  From Troy Polamalu in the Head & Shoulder commercials to Michael Jordan and Charlie Sheen in the Fruit of the Loom ads, major brands consistently use celebrities as brand ambassadors. With the increased popularity of social media, celebrities have taken it even further using their Twitter handles to promote products, brands and causes.

    However, what happens when a company goes one step further by incorporating a celebrity brand ambassador, technology enabled clothing, and one of the most popular social communities in the world? The Twitter dress is born.  CuteCircuit, a fashion tech company, designed the Twitter Dress for EE, the U.K.’s first 4G mobile network. Nicole Scherzinger, formerly of Pussycat Dolls, wore the dress to EE’s launch party. Throughout the event the Twitter Dress displayed real tweets in real time. The dress contained 2,000 LED lights, 3,000 Swarovski crystals and is rechargeable via USB. Tweets to and from twitter handle @EE and the hashtag #tweetthedress scrolled across Nicole’s dress during the event.

    As marketing firms look for new ways to push the creative envelope and to brand their product, wearable social media technology might be the next big thing. Imagine the attention a trade show display would attract if your employees had tweets scrolling across a custom branded tee or baseball cap.

    How would your company incorporate the Twitter Dress into your brand’s marketing strategy?  As a creative advertising firm, JASE Group can assist you with developing a memorable, results-driven branding campaign. Contact us to launch your next campaign.

    Tech Dressimage credit: Interindisciplinate on Flickr

  • Apple’s reveal event last week saw the launch of the new 4G LTE iPad 3 to be available on March 16th. This is sure to continue the steady stream of iPad sales, as CEO Tim Cook reported that 15.4 million iPads were sold in 2011 Q4 alone.

    The new iPad 3 will have a series of new features that will appeal to the inner techie in all of us:

    • The LTE device will work with AT&T and Verizon in the U.S., and Bell, Telus and Rogers in Canada.
    • The pricing breaks down as follows: 16GB Wi-Fi ($499), 32GB Wi-Fi ($599) and 64GB ($699). The iPad with LTE prices are 16GB ($629), 32GB ($729) and 64GB ($829).
    • The iPad will have 10 hours of battery life, and 9 hours on 4G.
    • The iPad will also feature a retina display with 2048 x 1536 pixels, and 264 pixels for each inch.
    • It will include 44% greater saturation and A5x quad-core graphics.
    • The rear facing camera is now 5 megapixels, equivalent to the iPhone 4S.

    With the faster processor and the 4G capability, the movie and video streaming should be excellent, as well as game play. The higher resolution will be a nicely added touch as well, but the question remains: Will these upgrades benefit a business?


    For some, just having a new iPad released will warrant an upgrade. For others, the upgrade from Apple will warrant a new purchase. We, at JASE, however, try to keep a level head, and not get caught up in all the hype. From a business application standpoint, we have to ask if this new iPad will bring anything to the table that the other two iPads do not.

    What do you think of the iPad 3? For businesses, is it worth the upgrade? Tweet us @jasegroup and let us know what you think. As always, please feel free to share this article with friends.

    The New iPadimage credit: sam_churchhill on flickr