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  • NuMerchant Pro Names JASE Creative As Advertising Agency of Record

    BUFORD, GA & NORFOLK, VA, October 13, 2015: Following a competitive agency review, NuMerchant Pro, LLC of Buford Georgia, an Atlanta suburb city, has selected JASE Group, LLC of Norfolk Virginia as their creative agency of record. NuMerchant Pro has signed under the JASE Small Business Marketing System where the agency will provide creative website design, search engine optimization, social media integration, implementation of the JASE Office CMS, online content marketing, and creative email newsletter development. The partnership will also produce creative advertising reaching out into the Atlanta metropolitan area.

    “My personal goal for the past ten years has been to help as many people as I can,” said Mike Wilson, CEO of NuMerchant Pro, LLC. “What better way than to do that in my career day-to-day than with a talented and proven company like JASE Group. I am thrilled to be able to offer such wonderful ideas and cutting edge business integration, and with JASE on the team, our brand will certainly shine.”

    MEDIA CONTACTS

    Mike Wilson, NuMerchant Pro
    (770) 871-5328, numerchantpro@gmail.com

    Cameron Muro, JASE Creative
    (757) 962-0134, cameron.muro@jasegroup.com

    ABOUT NUMERCHANT PRO, LLC
    Our goal is to help businesses achieve a new level of success. Through our partnership your business will receive custom tailored solutions that will help you to grow and be more profitable. We want to offer you and your business the best possible solutions when it comes to Consumer Financing, Payroll & HR Solutions, and Merchant Services. The newly redesigned NuMerchant Pro website will be live soon at NUMERCHANTPRO.COM.

    ABOUT JASE GROUP, LLC
    JASE Group LLC is a creative design, communications and technology studio based in Norfolk, VA, founded in 1997. JASE is a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between. For more information on JASE Creative, visit JASEGROUP.COM.

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  • NORFOLK, VA, MAY 7, 2015: JASE Group, LLC is proud to announce a creative partnership with Iggles Cheesesteaks & Burgers restaurant in Virginia Beach. JASE Group, a creative design, communications and technology agency, will be redesigning the Iggles Cheesesteaks & Burgers website, launching a new Iggles Cheesesteaks & Burgers mobile web app, providing graphic & web design services, and generating targeted marketing content from their creative studio in the Ghent area of Norfolk.

    When asked about the new partnership, Iggles Cheesesteaks & Burgers Owner, Joe Hatch said, “This was a no-brainer for us. JASE has been working with our Tidewater Drive Philly Style Steaks location on their redesign. We are happy with the progress and the way they seamlessly became a part of the team. We are excited to be working with JASE.”

    JASE Group CEO, Keith Parnell said about working with Iggles Cheesesteaks & Burgers, “Joe’s teams at both locations fit our style perfectly—family. Our newfound partnership is very exciting and we look forward to an adventure that is productive for both of us.”

    ABOUT IGGLES CHEESESTEAKS & BURGERS
    Our aim is to bring a little piece of Philly to the residents of Tidewater. We strive to sell the best product possible, at a price that is fair to both our customers, as well as us. We cut corners on everything, except the quality of the food and how we handle it. Some might use less meat or a cheaper grade to offset the cost. We don’t and never will. 2015 was our 32nd year in business. Thank you for letting us serve you for the past 30+ years. It’s been hard work, but fun and we hope to continue to bring a little taste of Philly to you. The newly redesigned Iggles Cheesesteaks & Burgers website will be live soon at igglescheesesteaks.com.

    ABOUT JASE GROUP LLC
    JASE Group LLC is a creative design, communications and technology studio based in Norfolk, VA, founded in 1997. JASE is a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between. For more information on JASE Group LLC, visit jasegroup.com.

    Iggles Cheesesteaks & Burgers Selects JASE Group, LLC as Advertising Agency of Record

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    philly cheesesteak

  • NORFOLK, VA, APRIL 23, 2015: JASE Group, LLC is proud to announce a creative partnership with Philly Style Steaks & Subs restaurant. JASE Group, a creative design, communications and technology agency, will be redesigning the Philly Style Steaks & Subs website, launching a new Philly Style Steaks & Subs mobile web app, providing graphic & web design services, and generating targeted marketing content from their creative studio in the Ghent area of Norfolk.

    When asked about the new partnership, Philly Style Steaks & Subs Owner, Joe Hatch said, “I feel very comfortable with the JASE team on our side. We are not a technologically driven company, so when they approached us it was very important that we have our hand held. We are excited to be working with JASE.”

    JASE Group CEO, Keith Parnell said about working with Philly Style Steaks & Subs, “Joe and his staff have made a huge impression on us with each conversation and meeting. Their family-oriented culture in the restaurant is the perfect match for us. I am very excited to see where this partnership leads us and look forward to working with Joe for many years.”

    ABOUT PHILLY STYLE STEAKS & SUB
    Our aim is to bring a little piece of Philly to the residents of Tidewater. We strive to sell the best product possible, at a price that is fair to both our customers, as well as us. We cut corners on everything, except the quality of the food and how we handle it. Some might use less meat or a cheaper grade to offset the cost. We don’t and never will. 2015 was our 32nd year in business. Thank you for letting us serve you for the past 30+ years. It’s been hard work, but fun and we hope to continue to bring a little taste of Philly to you. The newly redesigned Philly Style Steaks & Subs website will be live soon at http://tidewaterdrivephillysteaks.com.

    ABOUT JASE GROUP LLC
    JASE Group LLC is a creative design, communications and technology studio based in Norfolk, VA, founded in 1997. JASE is a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between. For more information on JASE Group LLC, visit http://jasegroup.com.

    Philly Style Steaks & Subs Selects JASE Group, LLC as Advertising Agency of Record

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    Philly Style Steaks & Subs

  • Several people asked me last week about our weekly recap newsletters. Why talk personal? Why talk business? Why mix them in the same conversation? If you know me on any level, you know that JASE is my life and my life is JASE. For starters, the company name “JASE” comes from my two daughters’ initials, hence the all caps. Second, our personal lives are intimately intertwined with company business. No matter how large we have grown over the years (since 1997), JASE will always be a family business that cares about our clients and welcomes them as part of our family.

    So there you go. That’s the reason we talk our complete world in the same conversation. It’s all the same–and it’s all good. Speaking of . . . have you stopped by the Studio for coffee or tea lately? We’re here all week so stop by. Let’s talk. If you can’t make it this week, be sure to tweet me here and let me know how things are going. I’m having a blast hearing from many of you.

    Monday, April 13th

    • Sometimes I feel like I preach this too much. But then questions come up and I feel like I don’t preach it enough. Content marketing is today’s SEO. I need to trademark that statement. Cameron worked a while on Monday on quality content marketing for several clients, including Gordy EyeCare of Phenix City, AL and also Janney Insurance Agency of Yorktown & Chesapeake, VA. A successful business on the Internet cannot have enough solid content on their blog, Facebook page, Twitter timeline, LinkedIn Company page, etc.
    • The creative team worked through several new design comps for our Restaurant Marketing System. Good stuff. Man, really nice designs. Our kids rock!
    • I followed up with my doctor on Monday afternoon checking blood pressure, sugar levels, cholesterol and all that cool stuff that’s going to keep me around for a while. I’ve promised my family that I’ll be here until at least 94 years old. And I intend to make good on that promise. When was the last time you had a thorough checkup?
    • We delivered drafts of exterior door signage art to Karla at Hampton Mental Health Associates in Hampton, VA. Walt has done a really nice job with this overall brand makeover for the company.
    • Our tech team continued working on two new apps for Todd at Williamsburg Coffee & Tea in Williamsburg, VA. I know that I brag on our creative team a lot, but our software engineers and data team are dynamite. Led by David, these guys are good!

    Tuesday, April 14th

    • I had to make another phone call to the billing department at Cox Business Services on Tuesday morning. These guys. I’m not sure about these guys. First they tried to bill us for a service call when their equipment failed outside of our building. Then they forgot to refund the charges. So I had to call them again to ask them to post the credit. Where is the competition? I detest that there is a monopoly in our area for this tech service for small business. Okay, I’m off my soapbox now. :)
    • Cameron and I met with Laura and Jocelyn of MyBizPPL at The Studio to discuss partnerships that would benefit both of our companies. These are some cool ladies with fabulous, creative ideas for the Hampton Roads small business market. Let me know if you need an introduction. I’ll be more than happy to set that up.
    • The creative team delivered design comps to Russ at Dirty Buffalo in Norfolk, VA. These bad boys are awesome. I can’t wait to see this new website live on the Internet. Their customer base is going to be ecstatic.
    • Big news! We received an signed Agreement from La Bella in Ghent in Norfolk, VA. We are now their official Creative Advertising Agency of Record. Nicole and I have been a big fan of Andrea’s cooking for many years, and now we get the privilege of working with them. Fun.
    • We had a Board of Managers meeting for the Cosmopolitan Club of Norfolk on Tuesday evening. The Board met at The Reynolds’ beautiful home in West Ghent where we were served filet mignon and also desserts from Chocollage Bakery in Downtown Norfolk. With such a delicious dinner, I almost forgot that we were there to fight diabetes together. :)

    Wednesday, April 15th

    • I met with Mark and Tom of FitBox365 early Tuesday morning at Panera Bread in Chesapeake, VA to discuss branding and marketing strategies for the new venture. We are very excited to be working with this talented, experienced and intelligent team.
    • We published a new social article, 5 Microsoft Excel Features You May Not Know About (http://jasegroup.com/blog/?5-microsoft-excel-features-you-may-not-know-about) on Wednesday. I sent the link out to a few of my bean-counter (and oh-so-freakin-smart)  friends, but I’m sure they thought me juvenile since I’m sure they already knew about these features. :)
    • Cameron and I had a wonderful conversation at The Studio with Deany of Executive Events in Norfolk, VA. The discovery session was perfect timing since we will be working a few joint projects. She is a very passionate and driven businesswoman and it was a pleasure to share the time with her.
    • Most of you know that Nicole is an accountant, specifically she is a Manager in the Retirement Plan Services division at McPhillips, Roberts & Deans PLC in Norfolk, VA. To celebrate tax day, I met her and our friend Christie after work at Press 626 for wine and appetizers. We had so much fun at this cool little spot in Ghent.

    Thursday, April 16th

    • We published another social article, Office 365 Supports Up To 150 MB Email Attachments (http://jasegroup.com/blog/?office-365-supports-up-to-150-mb-email-attachments) on Thursday from the tech team. If you aren’t already subscribed with your RSS reader, make sure you don’t miss these announcements on our blog.
    • Our PR Team published the press release to the media announcing our new La Bella in Ghent partnership. We received several replies and correspondences from the media push. Love it. Our public relations team is tops!
    • Denise worked through several design comps for upcoming May ads for Nathan & Maurice at Nathan’s Lynnhaven Pawn Shop in Virginia Beach. Her work with Cameron each month is amazing. I anxiously look forward to seeing their new ideas when they hit my desk.

    Friday, April 17th

    • To follow-up on the press release publication on Thursday, we published a similar social article, We Are Excited That La Bella in Ghent Signed With JASE Group as Their Advertising Agency of Record (http://jasegroup.com/blog/?we-are-excited-that-la-bella-in-ghent-signed-with-jase-group-as-their-advertising-agency-of-record), to that audience. Thank you everyone for reading our social activities on the Internet. I’m astounded at how many loyal followers we have and how many of you actively engage with us on and offline.
    • It’s Friday, right? Friday means fun-day. Kevin of Coelacanth Brewing and I went to La Bella in Ghent for lunch after he gave me a tour of the new Coelacanth brewery facility in Ghent. I can’t wait to taste his new brews when they go into production around August.
    • The marketing team worked through several of our pay-per-click accounts for Nathan’s Lynnhaven Pawn Shop, Janney Insurance Agency, and Dragas Companies. Weekly maintenance and upgrades are vital to their successes.

    Saturday, April 18th

    • Nicole, Cassidy and I made off to South County High School in Lorton, VA on Saturday morning. We were there to cheer on Delaney’s Gildersleeve Middle School of Newport News, VA Odyssey of The Mind team competing in the State Competition. They did so well representing their region after winning the Regional Competition a few weeks ago.

    Sunday, April 19th

    • Proud Uncle here (pointing at my chest). Nicole and I joined the rest of our family at City Life Church in Williamsburg, VA to celebrate Cassidy’s public profession of faith and baptism. I am so very proud of this young lady and all she has accomplished personally.
    • Our family had lunch Sunday afternoon at 2nd Street Cafe in Williamsburg. The best part of that–we got some quality Poppie & GCole time with Jeri. Being a grandparent is the most grounding and special feeling a person can enjoy. I think I have found my calling in life. :)

    Our JASE Restaurants Marketing System is booming. If you’re a restaurant owner and want to know more, head over to the landing page. Or if you want to make a little money on the side, do like Matt did and refer your favorite restaurant. When they sign up, you make cash. Sweet deal.

    I hope you guys have a great rest of this week. Stop in for coffee or tea at The Studio (click here for directions). I’m available any time.

    Keep your chin up, your eyes bright, and your ears open–you never know when a juicy bit of knowledge will come flying at you.

    Your friend in Christ,
    kp.

    Keith Parnell

  • NORFOLK, VA, APRIL 15, 2015: JASE Group, LLC is proud to announce a creative partnership with La Bella in Ghent restaurant. JASE Group, a creative design, communications and technology agency, will be redesigning the La Bella in Ghent website, launching a new La Bella in Ghent mobile web app, initiating creative advertising campaigns, providing graphic & web design services, and generating targeted marketing content from their creative studio in the Ghent area of Norfolk.

    La Bella in Ghent Owner, Andrea Di Carlo said, “We are super excited to be onboard [with JASE]. One of the things that moved us toward this partnership is that we’ve seen how JASE promotes their clients to the public and treats them as part of the family. We are looking forward to working with their talented team.”

    When asked about the partnership, JASE Group CEO, Keith Parnell said, “My family has been big fans of the La Bella in Ghent restaurant in Norfolk for many years. After meeting Andrea and Marti and talking to them about their passion for making authentic, great tasting Italian food, we knew that we wanted to be part of their team. Our JASE family is very excited to take on new challenges with La Bella in Ghent and look forward to a long-lasting partnership.”

    ABOUT LA BELLA IN GHENT
    La Bella in Ghent is a family-owned and operated, independent Italian restaurant established in 2007. Owners, Andrea & Marti Di Carlo live in Ghent and care about their local community. Both Andrea & Marti were born and raised in family-owned restaurants and take pride in outstanding service and excellence in cuisine. They believe in using fresh, quality products and all of their dishes are prepared from scratch using only homemade or imported products. Mozzarella & Italian bread are made fresh twice daily. Their gourmet, brick-oven style pizzas are made with the finest ingredients including fresh mozzarella and high quality imported products. A vegan menu and catering are also available. The newly redesigned La Bella in Ghent website will be live soon at labellainghent.com.

    ABOUT JASE GROUP LLC
    JASE Group LLC is a creative design, communications and technology studio based in Norfolk, VA, founded in 1997. JASE is a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between. For more information on JASE Group LLC, visit jasegroup.com.

    La Bella in Ghent Selects JASE Group, LLC as Advertising Agency of Record

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    La Bella in Ghent

  • NORFOLK, VA, MARCH 25, 2015: JASE Group, LLC is proud to announce a creative partnership with Dirty Buffalo restaurant. JASE Group, a creative design, communications and technology agency, will be redesigning the Dirty Buffalo website, launching a new Dirty Buffalo mobile web app, initiating creative advertising campaigns, providing graphic & web design services, and generating targeted marketing content from their creative studio in the Ghent area of Norfolk.

    Dirty Buffalo is a quick-service restaurant specializing in authentic buffalo wings, classic subs, homestyle sides, hot dogs, and their special Dirty Plates. Dirty Buffalo’s unique wings joint is located in the North End of Colley Avenue in Norfolk.

    When asked about the partnership, JASE Group CEO, Keith Parnell said, “Our relationship with Russ & Stephanie at Dirty Buffalo has grown out of symbiotic conversations that quickly aligned our strategies. We look forward to being an integral part of Dirty Buffalo’s continued growth in the Hampton Roads restaurant marketplace. Our team is very excited to take on new challenges with Dirty Buffalo and look forward to a long-lasting partnership.

    ABOUT DIRTY BUFFALO
    The Dirty Buffalo is late-night, quick-service restaurant that is owned and operated by a couple of Western New York transplants who wanted to bring a little “taste of home” to the good people of Norfolk, Virginia. You may hear us touting ourselves as “the best authentic wing place in Hampton Roads.” While that’s true, of course, we are not just any wing joint. We also serve up delicious specialty and classic subs, homestyle sides, hot dogs, and, of course, Dirty Plates. The newly redesigned Dirty Buffalo website will be live soon at thedirtybuffalo.com.

    ABOUT JASE GROUP LLC
    JASE Group LLC is a creative design, communications and technology studio based in Norfolk, VA, founded in 1997. JASE is a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between. For more information on JASE Group LLC, visit jasegroup.com.

    Dirty Buffalo, LLC Selects JASE Group, LLC as Advertising Agency of Record

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    The Dirty Buffalo

  • Nathan’s Lynnhaven Pawn Selects JASE Group, LLC as Advertising Agency of Record

    VIRGINIA BEACH, VA, JULY 2, 2014: JASE Group, LLC is proud to announce an expanded partnership with Nathan’s Lynnhaven Pawn Shop. JASE Group, a creative, communications and technology agency, will be developing advertising campaigns, providing graphic & web design services, maintaining pay-per-click advertising initiatives, and generating targeted marketing content from their creative studio in the Ghent area of Norfolk.

    Nathan’s Lynnhaven Pawn Shop specializes in a unique selection of fine jewelry, diamond rings, certified loose diamonds, and Rolex watch repair. Their Virginia Beach pawn shop also features a large selection of flat panel televisions, electronics, and musical instruments, all with their complete “Peace of Mind” written warranty.

    When asked about the extended partnership, JASE Group CEO, Keith Parnell said, “Our relationship with Nathan extends back about 5 years to when we first designed their website. The fact that the business has grown over the years is a testament to the successful strategies we have put in place. We are very excited to take on these new challenges and look forward to our continued partnership.”

    ABOUT NATHAN’S LYNNHAVEN PAWN SHOP
    Nathan’s Lynnhaven Pawn Shop was established in 1984 as an extension of the family’s pawn shop located in downtown Norfolk since 1892. Like his ancestors before him, Nathan’s goal was to extend the family’s motto, “In the Public’s Confidence” since 1892. They are private, secure and trustworthy to keep your most precious items safe and worry free. The people of Virginia Beach have voted them “Best Pawn Shop” for 20 years in a row and they have been voted “Best Cash for Gold” in Virginia Beach and all of Tidewater. For more information on Nathan’s Lynnhaven Pawn Shop, visit http://nathanslynnhavenpawn.com.

    ABOUT JASE GROUP LLC
    JASE Group LLC is a creative, communications and technology studio based in Norfolk, VA, founded in 1997. JASE is a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between. For more information on JASE Group LLC, visit http://jasegroup.com.

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  • Friday - February, 21, 2014

    How Original Are Your Ads?

    JASE Creative - - No Comments.

    We recently pitched a new ad campaign to one of our clients.  Long story short, their comments were complimenting and their reaction was full of excitement.  Original and catchy were two adjectives used to describe the new concept, which is what you always want to hear as an ad agency.  How original are your ads?  Are you just doing what your competitors are doing?

    our mission

    JASE Creative Advertising

    image credit: marketoonist

  • Williamsburg Coffee & Tea Co. Selects JASE Group LLC as Creative Advertising & Public Relations Agency of Record

    WILLIAMSBURG VA, OCTOBER 14, 2013: Williamsburg Coffee & Tea Co. announced this week the selection of JASE Group LLC as their Creative Advertising & Public Relations Agency of Record. JASE Group, an innovative public relations, creative advertising & inbound marketing agency, was strategically chosen after a competitive review of the United States digital media landscape. Williamsburg Coffee & Tea, a certified coffee roaster & trainer and a custom blend coffee distributor to independent coffee shops on the East Coast, specializes in farm direct trade sustainable coffee.

    Williamsburg Coffee & Tea and JASE Group will embark this month on projects which include print and online advertising campaigns, marketing strategies, public relations initiatives, website design, and eCommerce shopping cart development.

    More information on Williamsburg Coffee & Tea Co. can be found at wcoffee.com
    More information on JASE Group LLC can be found at jasegroup.com

    ABOUT WILLIAMSBURG COFFEE & TEA CO
    Williamsburg Coffee & Tea Co. is a coffee roasting company that creates custom blends for more than 80 independent coffee shops on the East Coast. Williamsburg Coffee & Tea specializes in farm direct trade sustainable coffee, is certified in and hosts SCAA Certified Roaster & Barista training programs, and is a Licensed Q Grader. For more information on Williamsburg Coffee & Tea Co., visit wcoffee.com.

    ABOUT JASE GROUP LLC
    JASE Group LLC is a creative communications agency, brand studio and innovations lab based in Norfolk VA, founded in 1997. JASE is uniquely focused on digital technologies, and mobile, social and progressive media platforms. JASE’s talented team specializes in leading edge services such as inbound marketing, creative advertising, public relations, and technology, which include creative advertising campaigns, public relations platforms, brand management solutions, inbound marketing strategies, web design services, and eBusiness solutions. For more information on JASE Group LLC, visit jasegroup.com.

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  • What does your ad agency do for you to inspire “loyalty beyond reason”? Brand loyalty by your fans can be as powerful as word-of-mouth referrals in most cases.

    brand loyalist

    JASE Brand & Identity Management

    image credit: marketoonist