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  • Photo shoots on-site with a client are so much fun. We get a unique perspective of their operations and also get to meet so many new friends in their customers. Here is a sneak peek of upcoming photos from a photo shoot we held at Iggles Cheesesteaks & Burgers in Virginia Beach. Oh, and by the way, the philly cheesesteaks are fabulous!

    Iggles Cheesesteaks & Burgers Photo Shoot

    Iggles Cheesesteaks & Burgers Photo Shoot

    Iggles Cheesesteaks & Burgers Photo Shoot

  • Here is a behind the scenes look at our recent marketing materials photo shoot at Andrea’s La Bella in Ghent in Norfolk. This was a great prep for the upcoming website redesign launch and future marketing and advertising campaigns.

    Andrea's La Bella in Ghent Photo Shoot

    Andrea's La Bella in Ghent Photo Shoot

    Andrea's La Bella in Ghent Photo Shoot

    Andrea's La Bella in Ghent Photo Shoot

    Andrea's La Bella in Ghent Photo Shoot

  • How was your weekend? Ours was eventful and fun with sporting events, getting together with friends for the Kentucky Derby, and an early Mother’s Day family cookout. The week at the studio was filled with fun work for our clients, talking to a few new peeps that we hope will become clients, and meeting for coffee with some cool people. If we didn’t meet last week, hit me up and let’s get together. I’d love to hear what’s going on in your life. And be sure to tweet me here and let me know how things are going. It’s so much fun to hear from you on Twitter.

    After reading through our newsletter, be sure to check out the photo at the bottom from our Where has JASE taken you? series. It was taken at Billy’s Seafood Market in Kill Devil Hills, NC while on a mini-vacation with our friends Scott & Tracy, Matt & Amy, and Jon & Christie. If you have a Where has JASE taken you? photo, shoot me an email with the photo and we’ll feature it to our readers. Need a JASE card or koozie? I can send that to you too.

    Monday, April 27th

    • Denise and Cameron pushed into production four new ad concepts for May for Nathan’s Lynnhaven Pawn in Virginia Beach. Holy cow, these look fabulous.
    • Cameron continued his productive content marketing work for Janney Insurance Agency in Yorktown and Chesapeake and also for Gordy EyeCare in Phenix City, AL. Don’t understand why content marketing with a social push is important? Tweet Cameron and he’ll get your started in this powerful system.
    • The creative team worked on the cobbler’s shoes a little on Monday. We published a a new set of graphics with supporting copy to our JASE Gallery. Have you checked it out at jasegallery.com?

    Tuesday, April 28th

    • Bart continued his work on a stationery packet for Dragas Companies‘ Spence Crossing at Princess Anne Fernhill Village condominiums in Virginia Beach. Simultaneously Walt continued work on the community signage for the same community. Amazing creative work from both of these guys.
    • I was surprised by a fun visit at the studio from Jennifer (daughter, prego with my 2nd granddaughter, by the way) and Cassidy (niece). They stopped by after visiting Old Dominion University where Cass will be attending in the Fall.
    • We published a new social article, Hanging Out Talking Shop with Friends (http://jasegroup.com/blog/?hanging-out-talking-shop-with-friends), on Tuesday. Did you read it yet?
    • Our web development team continued working through the new apps for Williamsburg Coffee & Tea. I can’t wait to see these bad-boys in action.

    Wednesday, April 29th

    • Cameron and I had lunch with a new client, Joe of Iggles Cheesesteaks & Burgers in Virginia Beach. Fun discussion on creative strategies with a way-cool guy.
    • While we were down in Virginia Beach, Cameron and I stopped by the Media East print shop to proof vinyl exterior building signage for our client, Hampton Mental Health Associates.
    • We published a new social article, Lunch with A Client at Iggles Cheesesteaks & Burgers (http://jasegroup.com/blog/?lunch-with-a-client-at-iggles-cheesesteaks-burgers), on Wednesday afternoon with a photo from our client visit. Check it out–it’ll make your mouth water.
    • Nicole and I stopped by Mermaid Winery in Norfolk after work for their monthly wine club pickup and tasting. We hung out with our friends, Matt & Amy, and a few other regulars in the club.

    Thursday, April 30th

    • I met with one of our newest clients, Russ & Stephanie of Dirty Buffalo in Norfolk fame, to talk creative strategies on an upcoming website redesign. We also talked through the details of an upcoming on-site photo shoot session that we’ll be creative directing. More details on that in the coming weeks.
    • We delivered final, print-ready art for the Dragas Companies‘ Spence Crossing at Princess Anne Fernhill Village condominiums stationery packet on Thursday. Bart is the man!
    • We published a social article, Nothing Like The Atmosphere of The Best Wings Joint In Town for A Creative Meeting (http://jasegroup.com/blog/?nothing-like-the-atmosphere-of-the-best-wings-joint-in-town-for-a-creative-meeting), on my visit to Dirty Buffalo earlier in the day. Again, mouth watering!
    • Nicole and I met our friends Tom & Jane at Plaza del Sol in Norfolk for margaritas. Ahh, relaxing.

    Friday, May 1st

    • Our tech team walked through the domain registrar transfer process with Bob of First Choice Nurses in Virginia Beach and Richmond. If you don’t understand the technical aspects of such, no worries–we understand. Our guys are experts!
    • Our creative team met a few times this week laying out the creative strategy for Andrea’s La Bella in Ghent’s upcoming website redesign. Andrea has settled on a design so we’re moving forward. Fun!
    • Our marketing team worked through pay-per-click account management for Dragas Companies and Nathan’s Lynnhaven Pawn. If you don’t think this process is complex, you’re not doing it right. We’re lucky to have these smart guys on our team.
    • The team published a new social article, Collateral Design: 6×9 Postcard for The JASE Restaurant Marketing System (http://jasegroup.com/blog/?collateral-design-6×9-postcard-for-the-jase-restaurant-marketing-system), showing off a postcard flyer we developed for the new restaurant system. Check it out in the JASE Gallery.

    Saturday, May 2nd

    • Saturday was fun-day! Nicole and I celebrated the running of the Kentucky Derby at Mermaid Winery with Tom & Jane and Matt & Amy. And then we had dinner at Supper Southern Morsels in Norfolk with Tom & Jane. While I was there, I ran into an old friend, Karl, owner of Bardo Edibles, Public House, Still, and Supper. I hadn’t seen him in a while so it was fun to catch up.

    Sunday, May 3rd

    • We celebrated an early Mother’s Day for Nicole and Jennifer with a cookout at Jeri’s Castle. Jeri’s Castle, you ask? My granddaughter Jeri’s house, of course. :) Again, another fun day.

    I hope you have a great week. And be sure to stop in for coffee or tea soon at the studio (click here for directions). Don’t forget about our referral system. If you have a friend in your life that would benefit from our creative services, do like Matt did and refer them to us. When they sign up, you make cash. Pretty cool, huh?

    Keep your chin up, your eyes bright, and your ears open–you never know when a juicy bit of knowledge will come flying at you.

    Your friend in Christ,
    kp.

    Billy's Seafood Market in Kill Devil Hills, NC
    Billy’s Seafood Market in Kill Devil Hills, NC
    with Scott & Tracy, Matt & Amy, Jon & Christie
    Where has JASE taken you?

  • A 4:30A journey to the office this morning gave me lots of time to reflect, because . . . well, I was the only one on the road. Last week was a sad week for our family while attending Nicole’s Nanny’s funeral out of town. Although it was exciting to see so many family members that we rarely get to enjoy. And the week at The Studio was amazing. I know–that’s a bit emotional. But, holy cow, between new clients coming onboard and so many exciting projects going on, I can hardly contain myself. :)

    How was your week? I want to hear about it–Tweet me here and give me the deets.

    Monday, April 6th

    • We delivered the final corporate logo design to Karla at Hampton Mental Health Associates as part of a major rebranding project. Walt did a fabulous job with creative.
    • Cameron attended a pre-bid meeting for an RFP that we are answering for a government-funded agency in Williamsburg. I can’t give too many details, of course, but this one is near and dear to my heart.
    • Cameron continued his amazing content marketing work for Janney Insurance Agency of Yorktown and Chesapeake and also for Gordy EyeCare of Phenix City, AL. Knowing that content marketing is today’s SEO, these tasks are critical to our client successes.
    • The first Monday of the month brings one of my not-so-fun tasks: project-to-billing flowdowns. We do have a very cool and very efficient custom-created software system that our team created for this monthly feat. But financials is just not my cup-o-tea.
    • The marketing team delivered monthly Client Performance Reports to each of our subscribed clients. If you don’t receive this very valuable report from your support team, you’re missing out!
    • The NCAA March Madness National Championship Game was Monday night. Did you catch the Duke win?
    • Our tech team continued their hard work on a couple of new apps for Todd at Williamsburg Coffee & Tea in Williamsburg. Our .NET software engineers are the best.

    Tuesday, April 7th

    • We received great news from Andrea at La Bella in Ghent of Norfolk that the restaurant will be joining the JASE family. Welcome aboard team!

    Wednesday, April 8th

    • Early on Wednesday morning Cameron met with Joe at Philly Style Steaks & Subs of Norfolk and Iggles Cheesesteaks & Burgers of Virginia Beach. He came back to The Studio with a smile on his face and more great news that Joe’s two teams will also be joining the JASE family. Welcome aboard teams!
    • We launched a new social article, Apple Watch Review: Will You Be Purchasing One? (http://jasegroup.com/blog/?apple-watch-review-will-you-be-purchasing-one). Be sure to check it out. I would love to see your feedback on the Apple Watch.
    • Nicole and I left for her Nanny’s funeral in Atkins on Wednesday afternoon. Although this was a sad trip, what a very beautiful drive through the mountains of Southwestern Virginia.

    Thursday, April 9th

    • Cameron attended the Stand Up 4 Transportation Rally at the Hampton Roads Transit Transfer Station in Newport News. The crowd was filled with dignitaries, government officials, and many local business leaders. Contacts. Contacts. Contacts.
    • Our marketing team ran a mobility analysis scan on our JASE and JASE client web entities preparing for an upcoming Google algorithm change. What? You haven’t heard about it? It’s time you sign up with JASE to take care of these details for you. :)
    • Nicole and I got the hang out with our family Thursday evening after the funeral. We had dinner at Macado’s in Marion with about 15 of them and then met for drinks with Scott, Angi, Carl, and Uncle Richard at 27 Lions there in Marion. We had so much fun seeing them–I wish we could do it more often.

    Friday, April 10th

    • We launched a new social article, Online Advertising & Newspaper Advertising for Nathan’s Lynnhaven Pawn Shop (http://jasegroup.com/blog/?online-advertising-newspaper-advertising-for-nathans-lynnhaven-pawn-shop), on Friday. Did you see the new artwork for the ad concepts?
    • Our marketing team continued their great pay-per-click work for Nathan’s Lynnhaven Pawn Shop in Virginia Beach, Janney Insurance Agency in Yorktown and Chesapeake, and Dragas Companies in Virginia Beach. Money. I love it when we make money for our clients.
    • Nicole and I (mainly Nicole) were showered with love from close friends (Jen & Brian, Laura & Frank, Christie & Jon) by bringing dinner for the crew to the house Friday evening. Good friends, good food and the firepit always make for a good time.

    Sunday, April 12th

    • Did you watch The Masters final on Sunday? How about that Jordan Speith?
    • Our Sunday was mainly filled with yard work and cleaning the siding on the house. The weather this weekend was awesome.

    I have to give a plug to our newest initiative, JASE Restaurants. We’ve been honored with a few new clients in the program already and would love to see you or your favorite restaurant hop onboard.

    I hope you guys have a great rest of this week. Stop in for coffee or tea at The Studio (click here for directions). I’m available any time.

    Keep your chin up, your eyes bright, and your ears open–you never know when a juicy bit of knowledge will come flying at you.

    Your friend in Christ,
    kp.

    JASE on brick wall

  • Friday - February, 21, 2014

    How Original Are Your Ads?

    JASE Creative - - No Comments.

    We recently pitched a new ad campaign to one of our clients.  Long story short, their comments were complimenting and their reaction was full of excitement.  Original and catchy were two adjectives used to describe the new concept, which is what you always want to hear as an ad agency.  How original are your ads?  Are you just doing what your competitors are doing?

    our mission

    JASE Creative Advertising

    image credit: marketoonist