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  • “By the end of the first decade of the 21st century, the advertising model was critically injured by the digital revolution that instilled across-the-board changes in the habits of readers, consumers, and advertisers.”

    This statement, captured in the article “Daily Newspaper Advertising in the 21st Century: RIP or Digital Resurrection,”  was what forced a significant change in the advertising industry.

    For major local daily newspapers such as the Daily Press here in Hampton Roads, many of the advertisers consist of local businesses.

    Understanding their advertisers and the desires of their readers, many daily newspapers created a strategy for online and print content, in hopes of capturing the attention of readers on all platforms.

    So, for the advertising industry, print is not dead. Print publications provide advertisers with another medium to send their message through to consumers.

    “For JASE and our clients, the print ads industry is still booming,” stated JASE CEO Keith Parnell. “Ad spending and even the success rate depends on the target market of our client and the specific campaign.”

    Understanding the demographic you are trying to reach will help with the creation of your advertisement.

    JASE believes that there is no second chance at making a good first impression when it comes to advertising. There is a limited amount of time online and offline for advertisers to grab the attention of consumers.

    Regardless of the platform, most business owners need a creative advertising campaign to sell your business. Many publications sell packages that include advertising space in the print publication and online.  If you don’t have the perfect advertisement that talks to your consumer, where it’s placed won’t matter.

    We love talking advertising. If you find yourself with more questions than answers or solutions, feel free to stop by and talk to our team.

    image credit: by JASE Group on Flickr

  • Twitter is on a roll. First a new look, then updated iPhone, iPad and Android apps. Now they have announced a partnership with ratings service Nielson to offer brand surveys to users’ news feeds.

    The brand surveys are a tool that will be offered as a part of Twitter’s Promoted Products. Although the tool has yet to be completely rolled out, select advertisers will have the opportunity to test it in beta form.

    “Brand surveys will appear to users just like a Promoted Tweet — right within the user’s timeline on both mobile devices and desktop,” according to a blog post by Twitter VP Brand Strategist Joel Lunenfeld. “Users may see a Tweet by @TwitterSurveys, inviting them to fill out a survey directly within the Tweet itself. Building on Twitter’s mobile heritage, we’re giving brands the ability to deliver and measure the impact of mobile and traditional desktop campaigns through these surveys.”

    The full roll out of Twitter brand surveys is expected in early 2013. Twitter believes that brand surveys will give advertisers a better insight into their target audience’s awareness, purchase intent and engagement.

    For social media tips, tricks and other inbound marketing insight follow @JASEgroup on Twitter. Contact us to effectively launch your next social media campaign.

    Twitter Officeimage credit: Scott Beale/Laughing Squid on Flickr

  • Moms Say Marketers Ignore Their Needs.”

    What? Still?

    We were shocked to see this headline at BrandWeek.com. Why is this still going on?

    According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent feel that advertisers don’t really understand what it’s like to be a mom.

    We are embarrassed to say that we live in this marketing industry. Why wouldn’t we understand a Mom’s mindset?

    As CEOs of their households, Power Moms wield more influence than ever before: moms control 85 percent of household spending, and are worth more than $2 trillion to U.S. brands, as reported by the Marketing to Moms Coalition. Most moms work. In fact, according to the U.S. Department of Labor, in 1965, about 45 percent of women with children (under 18) were employed; by 2000, over 78 percent were. Whether they work out of the home, telecommute, or run a business from the home, media technology and the Internet have become a true enabler.

    Need more incentive? We don’t. We haven’t for a while. JASE takes pride in being able to understand the needs of mothers.

    What stories can you recall of the positives or negatives of this unexplained phenomenon?

    image courtesy of Mom2Mom