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  • NORFOLK, VA, APRIL 15, 2015: JASE Group, LLC is proud to announce a creative partnership with La Bella in Ghent restaurant. JASE Group, a creative design, communications and technology agency, will be redesigning the La Bella in Ghent website, launching a new La Bella in Ghent mobile web app, initiating creative advertising campaigns, providing graphic & web design services, and generating targeted marketing content from their creative studio in the Ghent area of Norfolk.

    La Bella in Ghent Owner, Andrea Di Carlo said, “We are super excited to be onboard [with JASE]. One of the things that moved us toward this partnership is that we’ve seen how JASE promotes their clients to the public and treats them as part of the family. We are looking forward to working with their talented team.”

    When asked about the partnership, JASE Group CEO, Keith Parnell said, “My family has been big fans of the La Bella in Ghent restaurant in Norfolk for many years. After meeting Andrea and Marti and talking to them about their passion for making authentic, great tasting Italian food, we knew that we wanted to be part of their team. Our JASE family is very excited to take on new challenges with La Bella in Ghent and look forward to a long-lasting partnership.”

    ABOUT LA BELLA IN GHENT
    La Bella in Ghent is a family-owned and operated, independent Italian restaurant established in 2007. Owners, Andrea & Marti Di Carlo live in Ghent and care about their local community. Both Andrea & Marti were born and raised in family-owned restaurants and take pride in outstanding service and excellence in cuisine. They believe in using fresh, quality products and all of their dishes are prepared from scratch using only homemade or imported products. Mozzarella & Italian bread are made fresh twice daily. Their gourmet, brick-oven style pizzas are made with the finest ingredients including fresh mozzarella and high quality imported products. A vegan menu and catering are also available. The newly redesigned La Bella in Ghent website will be live soon at labellainghent.com.

    ABOUT JASE GROUP LLC
    JASE Group LLC is a creative design, communications and technology studio based in Norfolk, VA, founded in 1997. JASE is a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between. For more information on JASE Group LLC, visit jasegroup.com.

    La Bella in Ghent Selects JASE Group, LLC as Advertising Agency of Record

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    La Bella in Ghent

  • NORFOLK, VA, MARCH 25, 2015: JASE Group, LLC is proud to announce a creative partnership with Dirty Buffalo restaurant. JASE Group, a creative design, communications and technology agency, will be redesigning the Dirty Buffalo website, launching a new Dirty Buffalo mobile web app, initiating creative advertising campaigns, providing graphic & web design services, and generating targeted marketing content from their creative studio in the Ghent area of Norfolk.

    Dirty Buffalo is a quick-service restaurant specializing in authentic buffalo wings, classic subs, homestyle sides, hot dogs, and their special Dirty Plates. Dirty Buffalo’s unique wings joint is located in the North End of Colley Avenue in Norfolk.

    When asked about the partnership, JASE Group CEO, Keith Parnell said, “Our relationship with Russ & Stephanie at Dirty Buffalo has grown out of symbiotic conversations that quickly aligned our strategies. We look forward to being an integral part of Dirty Buffalo’s continued growth in the Hampton Roads restaurant marketplace. Our team is very excited to take on new challenges with Dirty Buffalo and look forward to a long-lasting partnership.

    ABOUT DIRTY BUFFALO
    The Dirty Buffalo is late-night, quick-service restaurant that is owned and operated by a couple of Western New York transplants who wanted to bring a little “taste of home” to the good people of Norfolk, Virginia. You may hear us touting ourselves as “the best authentic wing place in Hampton Roads.” While that’s true, of course, we are not just any wing joint. We also serve up delicious specialty and classic subs, homestyle sides, hot dogs, and, of course, Dirty Plates. The newly redesigned Dirty Buffalo website will be live soon at thedirtybuffalo.com.

    ABOUT JASE GROUP LLC
    JASE Group LLC is a creative design, communications and technology studio based in Norfolk, VA, founded in 1997. JASE is a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between. For more information on JASE Group LLC, visit jasegroup.com.

    Dirty Buffalo, LLC Selects JASE Group, LLC as Advertising Agency of Record

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    The Dirty Buffalo

  • JASE Group, LLC, d/b/a JASE Digital Media, an interactive advertising and marketing agency specializing in digital media, branding, creative advertising, inbound marketing, and social media, announced today that it has been named the digital agency of record for Dragas Management Corporation in Virginia Beach, Virginia.

    JASE Group Named Digital Agency of Record for Dragas Management Corporation

    NORFOLK, VA, January 12, 2011:  JASE Group, LLC, d/b/a JASE Digital Media, an interactive advertising and marketing agency specializing in digital media, branding, creative advertising, inbound marketing, and social media, announced today that it has been named the digital agency of record for Dragas Management Corporation in Virginia Beach, Virginia.

    In this capacity, JASE will have full advertising responsibility for The Dragas Companies brand and its reach across Hampton Roads, VA. JASE responsibilities will include concepting and developing advertising campaigns spanning across radio, newspaper, industry periodicals, and online advertising mediums comprising of Google PPC, Yahoo! PPC, (Microsoft) Bing PPC, Facebook PPC, banner advertising, and others. JASE will lead strategic and creative development of integrated programs across other traditional and non-traditional mediums with emphasis on inbound marketing successes, search engine optimization, website & blog strategies & development, and online social media marketing planning and execution.

    “We are very excited to be working with a leader in the developer community in Hampton Roads. The Dragas Companies has been a strong brand standing for quality and care for their customers for many years; we plan to help build on that solid reputation with creative campaigns aimed at Dragas customer satisfaction,” said Keith Parnell, CEO of JASE Group.

    About JASE Group, LLC
    jasedigitalmedia.com

    Founded in 1997, JASE Digital Media is a SWaM certified, progressive, interactive digital media agency specializing in creative advertising, brand management, inbound marketing strategies, web design services, and eBusiness solutions. In servicing a variety of markets including Authoring, Charities, Construction, Dry Cleaning, Environmental Services, Financial, Health, Human Resources, Investment, Law, Non-profit, Optometry, Printing / Screen Printing, Real Estate, Shipping / Fulfillment, Sports, and Travel, JASE has a wide range of experience which enables us to provide business solutions that are integrated, successful, and measurable digital strategies. A privately held company, JASE is headquartered in Norfolk, Virginia. For more information, visit jasedigitalmedia.com or call (757) 912-5273.

    About Dragas Management Corporation
    dragas.com

    The Dragas Companies is a nationally recognized, award-winning developer of condominium communities and affordable homes in southeastern Virginia. Founded in 1968, the company has developed more than 35 condo communities in Chesapeake and Virginia Beach, helping more than 5,000 owners and their families realize the dream of home ownership. Every new home from Dragas comes with this: over 40 years of experience in the local housing industry. Since 1968, Dragas has been building quality, award-winning homes in Hampton Roads’ most popular condominium communities. Choose from a variety of condos in your choice of styles, sizes, prices and locations. And see for yourself the difference it makes when you buy from the local builder with a national reputation. For more information, visit dragas.com or call (757) 490-0161.

  • Moms Say Marketers Ignore Their Needs.”

    What? Still?

    We were shocked to see this headline at BrandWeek.com. Why is this still going on?

    According to M2Moms, 60 percent of moms feel that marketers are ignoring their needs, and 73 percent feel that advertisers don’t really understand what it’s like to be a mom.

    We are embarrassed to say that we live in this marketing industry. Why wouldn’t we understand a Mom’s mindset?

    As CEOs of their households, Power Moms wield more influence than ever before: moms control 85 percent of household spending, and are worth more than $2 trillion to U.S. brands, as reported by the Marketing to Moms Coalition. Most moms work. In fact, according to the U.S. Department of Labor, in 1965, about 45 percent of women with children (under 18) were employed; by 2000, over 78 percent were. Whether they work out of the home, telecommute, or run a business from the home, media technology and the Internet have become a true enabler.

    Need more incentive? We don’t. We haven’t for a while. JASE takes pride in being able to understand the needs of mothers.

    What stories can you recall of the positives or negatives of this unexplained phenomenon?

    image courtesy of x-ray delta one on Flickr

  • Recently we attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked several regional advertising agencies, marketing agencies, new media agencies and communications firms to participate in their RFP process. JASE was selected to be a part of this prestigious process.

    As I quite often do, I exited the meeting wanting to call every person on our team and begin brainstorming ideas instantly. As I ran through this list of people in my head I noticed the types of folks I wanted to talk to – creatives, operational, techies, thinkers, and the list goes on.

    Right Brain / Left BrainIn order to keep your agency in the running during the bidding process of a project, both right-brain folks and left-brain folks are equally important and must work together. One side out maneuvering the other would be catastrophic. What do I mean?

    Left Brain

    Your initial contact (in our case, the written Answer to the RFP) with the potential client is all about convincing them that you belong on their pitch process. They need to see:

    • Your team’s professionalism and confidence in your work.
    • How your team thinks logically, strategically and on-task.
    • The quality of your team’s credentials.
    • Examples of successful campaigns.
    • The creativity your team can demonstrate.

    Right Brain

    Once your pitch has made it through the cut process, you must then address the more emotional senses and concerns that will differentiate you from the next agency. They need to see:

    • The passion your team has for their project.
    • The overwhelming innovation your team’s brainstorming processes have produced.
    • Your team’s creative concepts have aligned with their strategic goals.
    • The working chemistry your team can share with the client.

    We hope to have a very successful bid process on this particular RFP. And hopefully these points can help you. Good luck in your agency’s next pitch.

  • Recently we attended a pre-proposal meeting recently that our agency was invited to. Without divulging too many details, this city commission asked several regional advertising agencies, marketing agencies, new media agencies and communications firms to participate in their RFP process. JASE was selected to be a part of this prestigious process.

    As I quite often do, I exited the meeting wanting to call every person on our team and begin brainstorming ideas instantly. replica chopard watches As I ran through this list of people in my head I noticed the types of folks I wanted to talk to – creatives, operational, techies, thinkers, and the list goes on.

    Right Brain / Left BrainIn order to keep your agency in the running during the bidding process of a project, both right-brain folks and left-brain folks are equally important and must work together. One side out maneuvering the other would be catastrophic. What do I mean?

    Left Brain

    Your initial contact (in our case, the written Answer to the RFP) with the potential client is all about convincing them that you belong on their pitch process. They need to see:

    • Your team’s professionalism and confidence in your work.
    • How your team thinks logically, strategically and on-task.
    • The quality of your team’s credentials.
    • Examples of successful campaigns.
    • The creativity your team can demonstrate.

    Right Brain

    Once your pitch has made it through the cut process, you must then address the more emotional senses and concerns that will differentiate you from the next agency. They need to see:

    • The passion your team has for their project.
    • The overwhelming innovation your team’s brainstorming processes have produced.
    • Your team’s creative concepts have aligned with their strategic goals.
    • The working chemistry your team can share with the client.

    We hope to have a very successful bid process on this particular RFP. And hopefully these points can help you. Good luck in your agency’s next pitch.

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