Our Thought in One Place

  • Years ago as online newspapers and magazines became popular the trend of new media took over, forcing major changes in the print media industry. Many industries have had to adjust to the increase of digital media, including advertising.

    A recent survey conducted by networking firm Belkin and Harris found that two-thirds of internet users 55 and older in the U.S. consider television as their main source of news and information. They found a similar response from the 45 to 54 age group.

    The obvious change came in the 18 to 34 age group. In that age TV and laptops were both repoprted as 30 percent of the main source, while smartphones were reported as 17 percent of the main source.

    In an article on Ragan Online, Meghan Keaney Anderson, product marketing manager at HubSpot, adds that consumers have more control over what they see than ever.

    “This survey illustrates perfectly the fact that the ways in which consumers interact with media is fundamentally changing,” she says. “Customers can readily block out marketing messages, from DVRing shows and fast-forwarding through commercials to setting up spam filters with Gmail’s priority inbox.”

    Marketing will only continue to change, now is the best time to expose your business to the multiple devices and platforms available.

    A JASE inbound marketing plan will help you lead potential customers to your brand through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.

    Look at the advantages of what a JASE inbound marketing plan can do for your brand.
    • Generate quality leads from an audience that is already interested in your product or service.
    • Mix traditional and inbound marketing tools to meet the needs of a constantly changing audience.
    • Lower the cost of your advertising campaign while creating a more focused and effective marketing campaign.

    Learn more about what a JASE inbound marketing plan can do for your brand and marketing efforts. Contact JASE Group to create the perfect customized inbound marketing plan for your business. 

    laptops and elderlyimage credit: by KimSanDiego on Flickr

  • What makes a JASE inbound marketing plan so different from our competitors?

    A)  We blend the best of traditional advertising and online advertising based on your target audience to maximize your results.

    B) We can measure the real-time effectiveness of every ad campaign that is launched, which allows for audibles if necessary.

    In this economic climate where we are finally starting to see the money come back around, but we are still reserved in expenditures, it is important to maximize every dollar. Every business owner knows that marketing can take your business to the next level, but in this climate can they afford to spend the money?

    If your business is looking to make the jump or redirect its marketing efforts, now is the time to act, but act with knowledge. Know that your ad campaigns are effective. Know that they will generate leads, that will ultimately result in sales. A JASE inbound marketing plan gives your business that assurance.

    Want to know more about what JASE is doing to help clients increase their sales volume? Contact us today and let’s talk. Know the results of your advertising efforts. As always, please feel free to share this article with friends.

    library of encyclopediasimage credit: xjyxjy on flickr

  • Shameless plug I know, but hear me out!

    This summer Ikea is releasing its Uppleva all-in-one home entertainment system. The newest Ikea product is their latest foray into electronics and attempts to solve the problem of unsightly wires bulging from behind the HDTV and the multiple remotes it takes to operate your entertainment center. It seems like a pretty good concept. Check out the video:

    Now, I don’t know how the Uppleva will turn out, but I could not help but compare Uppleva to a JASE inbound marketing plan when watching the video. The similarity lies in both JASE and Uppleva’s ability to streamline your process. Whether it is your home theater system or your business’ marketing plan, simplification and efficiency is important. No one likes having a bunch of remotes to a bunch of electronics and all the wires that are associated to power these electronics. The same thought can be applied to your business’ marketing plan.

    A JASE inbound marketing plan simplifies your marketing strategy by eliminating the wires and remotes. Our plan can centralize all your offline and online marketing efforts, eliminating all the hands involved to control your marketing strategy and because all of our results are measurable we can eliminate the connections between your advertising campaigns and their ROI.

    What do you think of Ikea’s Uppleva? Interested in learning more about a JASE inbound marketing plan? Contact JASE to get started today! As always, please feel free to share article with friends.

    Ikea Upplevaimage credit: JASE Group on flickr