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  • Happy Monday, friends. I hope your weekend was eventful and enjoyable. Mine? March Madness! :) What an exciting time of the year for a sports fan. I’d love to hear what you did over the weekend–tweet me here and let me know.

    Monday, March 16th

    • Cameron worked on content marketing a bit on Monday for a couple of fun clients: Janney Insurance Agency of Yorktown & Chesapeake and Gordy EyeCare of Phenix City, AL. You know by now this world we live in. Content marketing, generating awesome content, is today’s SEO. Yep, it’s that important to Google and Bing.
    • Cameron also visited our partners at Fleet Printing to approve a 6×9 postcard proof for our new JASE Restaurant initiative. We should be getting the postcards in this week. Exciting.
    • Denise and Cameron continued work on April ad concepts for Nathan Segal of Nathan’s Lynnhaven Pawn Shop in Virginia Beach. I can’t wait to see the new designs.
    • I was out of the office all day on Monday. Nicole’s Nanny is having serious health issues. We visited her down in Rocky Mount, NC so we could spend some personal time with her. Thank you again for all of your prayers and kind words.

    Tuesday, March 17th

    • Russ Gilbert from The Dirty Buffalo in Norfolk stopped by the Studio to talk details of our new partnership. He and Stephanie are a fun couple, not to mention their special-sauce buffalo wings are dynamite.
    • Nicole and I spent the late afternoon and early evening celebrating St. Paddy’s Day with our favorite bar-keep, Holly Rogers, at A.W. Shucks. Shucks, right here in Ghent, is a highly recommended spot for the best seafood in town. John Boggs has a hit on his hands with this joint.

    Wednesday, March 18th

    • Cameron went to the Ghent Business Association’s morning schmooze social event at the new YMCA on Granby Street in Norfolk. It’s always fun hangin’ out and sharing experiences with our local business friends.
    • Cameron had a busy week while I was a bit out of the loop. He met with Jennifer Eichert of Mermaid Winery and reported back how fun she is to chat with on local advertising and business strategies.

    Thursday, March 19th

    • Our development team continued working with Mark Parnell of Mark Pressed4Time fame in Hampton. We have run several recent email campaigns for them that were very, very successful and continue to architect several other ideas that will certainly be as fruitful. It’s great working with a client that trusts our creative advice and then have initiatives that generate a huge return for them.
    • Wo! Have you checked out the updated version of our JASE corporate logo? I’ve tacked it onto this social message below, but be sure to check it out on our website. It looks amazing.
    • I took Cameron as my guest to our Cosmopolitan Club of Norfolk’s luncheon at the Norfolk Yacht & Country Club. Fighting diabetes with this fun group of people is a passion that I enjoy satisfying.
    • Cameron and I took off the afternoon and met friends Brian and Tom at Cogan’s North in Norfolk. Why, you ask? I’ll tell you why–March Madness! We spent the afternoon yelling at the big screens with many others enjoying college basketball. Fun.

    Friday, March 20th

    • Our creative team met for a bit a Friday to discuss a few ideas and challenges presented to us by our client, Janney Insurance Agency. More on this upcoming project later.
    • The marketing team ran through pay-per-click maintenance steps for clients Nathan’s Lynnhaven Pawn Shop, Janney Insurance Agency, and Dragas Companies in Virginia Beach. The complexity of running successful PPC campaigns is something that I’m proud to see say our team has mastered. It’s fun to watch success for our clients in action.
    • The development team worked on a couple of different ad campaigns for Dragas Companies creating supporting landing pages for marketing success measuring. The keyword there is success.
    • Cameron led creative discussions on Friday afternoon for an upcoming website redesign for our client First Choice Nurses of Virginia Beach and Richmond. This is going to be another very fun project working with Peyton Lex and his team.
    • Nicole and I had dinner with our friends Jon and Christie at La Bella in Ghent. I love supporting local, especially for cool friends like restaurant owners Chef Andrea and Marti Dicarlo.

    I hope you guys have a great rest of the week. Keep your chin up, your eyes bright, and your ears open–you never know when a juicy bit of knowledge will come flying at you. Stop in for coffee at the studio. I’m available any time and at your service.

    Your friend in Christ,
    kp.

    JASE logo

  • Running your own business or managing the details of a department budget can be stressful. If you’re a business owner looking to venture beyond promotional activities or a company with limited resources in-house, we are here to help you. We know that stepping out beyond your current strategies and approaching an advertising or communications agency is a big step. Here are a few reasons to take the plunge.

    1. You Have a Business To Run

    2. You Deserve the JASE Professionals on Your Team

    3. Your Advertising Budget Needs to Reflect Today’s Strategies

    4. JASE Knows the Secret Sauce

    5. One Team, Identical Goals, Coordinated Tactics

    6. JASE Can Provide You a Fresh Perspective

    No one knows your business like you do. We would never pretend to know your business better than you. But we get in the trenches with you. We research, establish goals, create and execute strategies as one of your team. In doing so, we can provide a new perspective that maybe you didn’t think of or know of strategies that can get you to a goal you never thought achievable. Knowing that our end goal is to help you succeed in your industry, you can trust JASE to be a part of your team.

    Read more on Why JASE here.

    Why JASE

    JASE Group is a creative communications agency, brand studio and innovations lab based in Norfolk, VA, founded in 1997. JASE is uniquely focused on digital technologies, and mobile, social and progressive media platforms. JASE’s talented team specializes in leading edge services such as creative advertising, public relations, inbound marketing, and technology, that includes creative advertising campaigns, public relations platforms, brand management solutions, inbound marketing strategies, web design services, and eBusiness solutions.

  • Running your own business or managing the details of a department budget can be stressful. If you’re a business owner looking to venture beyond promotional activities or a company with limited resources in-house, we are here to help you. We know that stepping out beyond your current strategies and approaching an advertising or communications agency is a big step. Here are a few reasons to take the plunge.

    1. You Have a Business To Run

    2. You Deserve the JASE Professionals on Your Team

    3. Your Advertising Budget Needs to Reflect Today’s Strategies

    4. JASE Knows the Secret Sauce

    5. One Team, Identical Goals, Coordinated Tactics

    Brand establishment is so important in the business world. Brand management is even more important. When you hire JASE, you get a cohesive team with many skillsets that all work together with one goal in mind – success for you. Together under one umbrella our qualified team of professionals streamline the creative process to evolve your campaign so that it shines the best light possible on your business.

    Read more on Why JASE here.

    Why JASE

    JASE Group is a creative communications agency, brand studio and innovations lab based in Norfolk, VA, founded in 1997. JASE is uniquely focused on digital technologies, and mobile, social and progressive media platforms. JASE’s talented team specializes in leading edge services such as creative advertising, public relations, inbound marketing, and technology, that includes creative advertising campaigns, public relations platforms, brand management solutions, inbound marketing strategies, web design services, and eBusiness solutions.

  • Running your own business or managing the details of a department budget can be stressful. If you’re a business owner looking to venture beyond promotional activities or a company with limited resources in-house, we are here to help you. We know that stepping out beyond your current strategies and approaching an advertising or communications agency is a big step. Here are a few reasons to take the plunge.

    1. You Have a Business To Run

    2. You Deserve the JASE Professionals on Your Team

    3. Your Advertising Budget Needs to Reflect Today’s Strategies

    4. JASE Knows the Secret Sauce

    Most times, business owners ask themselves, “How?” “How do I make that happen?” “Where do I start?” JASE has the connections. JASE has media buyers that can get us the best deals. JASE has the creative team with years of experience to create the most effective campaigns for your business. You don’t have to worry about “How” anymore. JASE has you covered.

    Read more on Why JASE here.

    Why JASE

    JASE Group is a creative communications agency, brand studio and innovations lab based in Norfolk, VA, founded in 1997. JASE is uniquely focused on digital technologies, and mobile, social and progressive media platforms. JASE’s talented team specializes in leading edge services such as creative advertising, public relations, inbound marketing, and technology, that includes creative advertising campaigns, public relations platforms, brand management solutions, inbound marketing strategies, web design services, and eBusiness solutions.

  • Running your own business or managing the details of a department budget can be stressful. If you’re a business owner looking to venture beyond promotional activities or a company with limited resources in-house, we are here to help you. We know that stepping out beyond your current strategies and approaching an advertising or communications agency is a big step. Here are a few reasons to take the plunge.

    1. You Have a Business To Run

    2. You Deserve the JASE Professionals on Your Team

    3. Your Advertising Budget Needs to Reflect Today’s Strategies

    Managing an advertising budget is a unique animal. While strategies and tactics are constantly changing in the advertising industry, JASE is on top of the game because we live in and in a lot of cases innovate in this world. We are experts at making the most out of your advertising dollars and ensuring greater results, measurable results.

    Read more on Why JASE here.

    Why JASE

    JASE Group is a creative communications agency, brand studio and innovations lab based in Norfolk, VA, founded in 1997. JASE is uniquely focused on digital technologies, and mobile, social and progressive media platforms. JASE’s talented team specializes in leading edge services such as creative advertising, public relations, inbound marketing, and technology, that includes creative advertising campaigns, public relations platforms, brand management solutions, inbound marketing strategies, web design services, and eBusiness solutions.

  • Running your own business or managing the details of a department budget can be stressful. If you’re a business owner looking to venture beyond promotional activities or a company with limited resources in-house, we are here to help you. We know that stepping out beyond your current strategies and approaching an advertising or communications agency is a big step. Here are a few reasons to take the plunge.

    1. You Have a Business To Run

    2. You Deserve the JASE Professionals on Your Team

    Trusting someone to help you with your business is not a small decision. And we don’t take that responsibility lightly. JASE’s team of professionals will work hard for you using our wealth of experience in dealing with various types of campaigns and strategies. Hiring JASE as your ad agency ensures that you have a team of specialists on your side that are truly on your side.

    Read more on Why JASE here.

    Why JASE

    JASE Group is a creative communications agency, brand studio and innovations lab based in Norfolk, VA, founded in 1997. JASE is uniquely focused on digital technologies, and mobile, social and progressive media platforms. JASE’s talented team specializes in leading edge services such as creative advertising, public relations, inbound marketing, and technology, that includes creative advertising campaigns, public relations platforms, brand management solutions, inbound marketing strategies, web design services, and eBusiness solutions.

  • If you feel like you’re being stalked more and more on the Internet, you just might be right–by advertisers. Ad retargeting has become a hot-button item again lately. The advertising strategy has been around for quite a few years but with the participation from popular social networking websites like Facebook, common retargeting of ads to consumers across multiple web channels has hit an all-time high. Does it bother you that Facebook shows you ads on your timeline because it knows that you visited BassProShops.com yesterday?

    ad retargeting

    JASE Creative Advertising

    image credit: marketoonist

  • If our job in advertising is to constantly stay on top of the advertising world and provide leading edge services for our clients, then adaptive marketing is the ability to tailor advertising strategy to meet the customers’ needs based on real time data and be able to respond in real time. The two, advertising strategy and adaptive marketing, are not one and the same. Adaptive marketing seeks to take the advertising strategy an extra step by connecting every aspect of the marketing mix in order to create a deeper connection to the brand.

    Both President Obama and presidential candidate Romney during the 2012 presidential campaign were seen responding in real time to voter polls and feedback from their speeches. In pointing out each candidate’s campaign’s quick reaction across multiple media platforms, we see an example of adaptive marketing. Both candidates were observed testing out a message in a speech and then based on the reaction from the audience, were seen quickly orchestrating television ads and twitter feeds to reinforce their message sometimes as soon as the the speech concluded, in the case of Twitter. If it didn’t work, then back to the drawing board and a new twist or different message was worked out. Adaptive marketing means being flexible enough to try something out and then being open to throw it out if it doesn’t work or nimble enough to react quickly if it sticks.

    Responding to a customer’s comment can do wonders for a brand’s reputation and its customer loyalty but by the same token disappearing when it comes time to make an impact can be damaging. Some companies are setting up social media command centers armed with people ready to monitor their brands. The centers are designed for real time monitoring, analytics, engagement and then acting intelligently upon the data coming in.

    In this style of approaching the marketing process of being ready to react intelligently and instantly from data coming in, it might look like this: 

    • Based on branding, message and campaigns, compile a library of images ready.
    • Flesh out call-to-action approaches and have them on hand to choose from.
    • Approach marketing with being more experimental with media and open to change.
    • Centers specifically designed for monitoring all social media activity around your brand, company and industry.
    • Strategies for creating real time relevant content ready campaigns.

    How will you take steps to incorporate Adaptive Marketing and Social Media Monitoring into your marketing plan in the next year? Like what you read? Keep up with the JASE Group by subscribing to our blog and following us on
    twitter @JASEGroup.

    Asian woman shushingimage credit: Kim Boek on flickr