Archives
Our Thought in One Place

  • Too many times we have to remind clients that they are not their target audience. Do you know the likes and dislikes of your target audience?

    If I were a teenage girl, I would want to find out about our new beauty app from a sports talk show promo on AM radio.

    credit: marketoonist

  • Super Bowl XLIX Seattle Seahawks New England Patriots

    Are Super Bowl ads going digital? According to a recent article by Adweek, more and more companies are leveraging the power of online advertising to compensate for the increasing price of tv spots during the Super Bowl.

    Dan Greenberg, CEO of the ad exchange Sharethrough, noted that digital campaigns in the run-up to the Super Bowl can build buzz for a brand, as well as the spot it will air during the telecast. Out of the more than 50 advertisers that ran a Super Bowl-related campaign via Sharethrough last year, 75 percent also bought a TV spot. “It’s beyond promoting the video assets—it’s about promoting a much larger story,” Greenberg said.

    Businesses are becoming more aware that merely acquiring a tv spot for an ad will not mean success for their business. You have to have a product or service that works and a story that connects with your audience. A digital ad campaign gives your company an opportunity to tell a larger story on multiple mediums.

    What do you think? Is it enough for a business to have a Super Bowl ad in 2015? Or have our consumers become more digital? Tweet us your thoughts!

    image credit: Cronkite News

  • Benefits of working with JASE:
    Copywriting is an art where it can be persuasive conversation designed to evoke a response. It takes a powerful combination of the right approach, knowledge, and style to write something that has the capability to converse on-level with an audience. JASE’s experience, skill and application of the best writing practices by our talented copywriting team, ensure our products generate the results our clients demand.

    Capabilities:

    • Advertising
    • Content marketing
    • Copywriting
    • Marketing plans
    • Press releases
    • Print publication writing
    • Proposal writing
    • Public relations

    Clients (sample list):

    • Gordy EyeCare
    • Mark Pressed4Time
    • Randy Wright & Associates
    • The Dragas Companies
    • Williamsburg Coffee & Tea Co.

    NAICS Codes:
    519130, 541810, 541820, 541840, 541850, 541860, 541870, 541890, 711510

    Contracting Data:
    JASE Group, LLC
    DUNS: 826158490
    CAGE: 60LS4
    SWaM: 687325

    JASE Capabilities Sheet: Copywriting Services

  • The starting point for any business as it begins its advertising efforts is to identify and research the target demographic and socialgraphic.

    Do you know where your potential customers reside?  Are they online or offline or both?  Do you know their ages?  Do you know their income?  Do you know how they research your product or service?

    Looking at your current customers and analyzing your service area will assist in helping you answer these questions and define your areas of advertising concentration. JASE believes that there is no second chance at making a good first impression when it comes to advertising. There is a limited amount of time online and offline for advertisers to grab the attention of consumers.

    Know your target market

    Do your research. Being able to determine who your potential customers are and how they receive your information is vital. Without this information your advertising campaign could be misguided. Knowing where your potential customers are and what content to supply them with at each point in the sales funnel increases the chance you will convert that lead into a sale. A prominent example of this methodology would be a potential customer that is new to your product and looking for more information about your product. If you greet them with content that is designed for a consumer that is ready to purchase your product, it could be a potential turn-off.

    Depending on the size of your marketing and sales departments your business can analyze your previous sales data and analyze current industry marketing trends. If your business is currently not equipped to handle this in-house, your business can partner with a proven marketing agency to determine what advertising campaigns would bring maximum ROI.

    Stay tuned to the JASE Blog for the next installment of our series on target market, coming next week.

  • The power of today’s online marketing strategies and its ability to bring information to the masses, coupled with the evolution of social media, means your target market is substantially larger than twenty years ago, even ten years ago.   The pond where all businesses must fish, has become so large that it is imperative to be effective in defining your target market and efficient in reaching them with the right types of advertising.

    In this economic climate where we are finally starting to see the money come back around, but we are still reserved in expenditures, it is important to maximize every dollar. Every business owner knows that marketing can take your business to the next level, but in this climate can you afford to spend the money and miss the mark with your advertising?

    Even though social media marketing is very important, we do need to use some common sense. Time is very important and valuable to all of us. So you need to make sure that you’ve done your market research. Understand your target audience, where they hang out on the Internet (socialgraphic research), and how to communicate with them on their level. Know what type of advertising will be more attractive to them. Is it pay-per click advertising? Is it smart SEO? Is it manual social media interaction? Is it blogging and content marketing? You need to know so time and dollars are not wasted on ineffective techniques. That’s where a good roadmap comes into play that can be generated from a solid JASE inbound marketing plan.

    Stay tuned to the JASE Blog for the next installment on target market, coming next week.

  • “By the end of the first decade of the 21st century, the advertising model was critically injured by the digital revolution that instilled across-the-board changes in the habits of readers, consumers, and advertisers.”

    This statement, captured in the article “Daily Newspaper Advertising in the 21st Century: RIP or Digital Resurrection,”  was what forced a significant change in the advertising industry.

    For major local daily newspapers such as the Daily Press here in Hampton Roads, many of the advertisers consist of local businesses.

    Understanding their advertisers and the desires of their readers, many daily newspapers created a strategy for online and print content, in hopes of capturing the attention of readers on all platforms.

    So, for the advertising industry, print is not dead. Print publications provide advertisers with another medium to send their message through to consumers.

    “For JASE and our clients, the print ads industry is still booming,” stated JASE CEO Keith Parnell. “Ad spending and even the success rate depends on the target market of our client and the specific campaign.”

    Understanding the demographic you are trying to reach will help with the creation of your advertisement.

    JASE believes that there is no second chance at making a good first impression when it comes to advertising. There is a limited amount of time online and offline for advertisers to grab the attention of consumers.

    Regardless of the platform, most business owners need a creative advertising campaign to sell your business. Many publications sell packages that include advertising space in the print publication and online.  If you don’t have the perfect advertisement that talks to your consumer, where it’s placed won’t matter.

    We love talking advertising. If you find yourself with more questions than answers or solutions, feel free to stop by and talk to our team.

    image credit: by JASE Group on Flickr

  • Years ago as online newspapers and magazines became popular the trend of new media took over, forcing major changes in the print media industry. Many industries have had to adjust to the increase of digital media, including advertising.

    A recent survey conducted by networking firm Belkin and Harris found that two-thirds of internet users 55 and older in the U.S. consider television as their main source of news and information. They found a similar response from the 45 to 54 age group.

    The obvious change came in the 18 to 34 age group. In that age TV and laptops were both repoprted as 30 percent of the main source, while smartphones were reported as 17 percent of the main source.

    In an article on Ragan Online, Meghan Keaney Anderson, product marketing manager at HubSpot, adds that consumers have more control over what they see than ever.

    “This survey illustrates perfectly the fact that the ways in which consumers interact with media is fundamentally changing,” she says. “Customers can readily block out marketing messages, from DVRing shows and fast-forwarding through commercials to setting up spam filters with Gmail’s priority inbox.”

    Marketing will only continue to change, now is the best time to expose your business to the multiple devices and platforms available.

    A JASE inbound marketing plan will help you lead potential customers to your brand through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.

    Look at the advantages of what a JASE inbound marketing plan can do for your brand.
    • Generate quality leads from an audience that is already interested in your product or service.
    • Mix traditional and inbound marketing tools to meet the needs of a constantly changing audience.
    • Lower the cost of your advertising campaign while creating a more focused and effective marketing campaign.

    Learn more about what a JASE inbound marketing plan can do for your brand and marketing efforts. Contact JASE Group to create the perfect customized inbound marketing plan for your business. 

    laptops and elderlyimage credit: by KimSanDiego on Flickr

  • Google has recently updated their AdWords service which means good news for advertisers. The new enhanced AdWords campaigns will allow advertisers to manage several ad campaigns at once.

    As technology changes more consumers are able to view ads from various devices like phones, computers, television and tablets. The new AdWords tools allows advertisers to manage their campaigns based on device, location, and time. Three key elements that can help drive consumers decisions while looking at ads.

    In a recent blog post, Google gave a great example of a business that would need different campaigns to market to consumers at different times, in different locations on different devices:

    This creates great opportunities for businesses, but can also make marketing more complex and time-consuming. For example, a pizza restaurant probably wants to show one ad to someone searching for “pizza” at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for “pizza” at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator). Signals like location, time of day, and the capabilities of the device people are using have become increasingly important in showing them the right ad.

    Google expects all of the updates to roll out in the next few weeks and plan to upgrade all campaigns by mid-2013.

    Whether your business is a large corporation or a small business, marketing your business correctly will increase sales and help your business grow. If you are interested in creative advertising ideas for your business that can be used on multiple devices JASE can help.

    JASE Group offers a uniquely successful inbound marketing model for business that includes creative advertising for various devices and other facets that brings business to your organization. Contact JASE to take your businesses marketing to the next level.

    Chanel Adimage credit: by WarmSleepy on Flickr

  • You invest in marketing initiatives, you launch advertising campaigns, but can you really tell if they are effective? How can you measure the impact of your campaigns? You may generate a few new leads. You may even have a few new customers walk through your door, but does that return equal your investment? Was that campaign the most cost effective way to get those leads or new customers?

    For many, this is the marketing and advertising world. No real metric available to measure your initiatives and therefore no way to tell if you are spending your advertising and marketing dollars effectively. Consequently, this weakens the trust that executives and upper level management place in the marketing department and as a result, when budget cuts are necessary, they can start in the marketing department or with the outside marketing firm they hired.

    JASE Group offers a creative advertising and marketing solution that allows us to measure your marketing initiatives and the success of your advertising campaigns. The success of this analysis allows us to adjust your advertising campaigns in almost real time, allowing for greater return on your investment.

    What to know more about how a JASE marketing plan can give you measurable ROI? Contact us today and let’s talk.

    JASE Group Leads Marketing ROIimage credit: SalFalko on flickr

  • Though nonexistent two years ago, tablet use has exploded. More and more individuals are purchasing tablets and using them in conjunction with their smartphones. This is good news for marketers. In a recent article Brafton, an online news and content agency, said tablet users are more likely than smartphone users to engage in online buying and just as likely to use their device to check emails, manage their social media and check the news.

    Apple alone has sold over 55 million iPads and many other tablet manufacturers have seen great sales numbers. Many people have started using their tablets to do their shopping, browsing and reading. Because people spend more time on tablets businesses need to take advantage and tailor their marketing plan to target these tablet users.

    JASE’s Top 6 Ways to Market to Tablet Users:
    1. Understand your target audience – Those purchasing iPads or tablets may have more disposable income and may be more likely to shop online, displaying different usage patterns than those using a desktop or mobile device.
    2. Know your socialgraphics – Who is the customer? Knowing this will help your business develop a marketing strategy and receive higher conversion rates to get potential customers on your website and keep them there.
    3. Are tablets used for business or pleasure? – The answer to this question will impact if your business targets an online shopper versus e-blasts sent to work emails.
    4. Test your website – Tablets are touch screen devices without a mouse and keyboard so it is vital to make sure your full business website is viewable and easy to navigate.
    5. Design matters – Font size, drop-down menus and space between images and words make a big impact on a differently formatted version on the company website. Call-to-actions should stand out and be easy to find. A cluttered website is hard to view and may encourage users to leave your website.
    6. Stand out – Make an interactive ad similar to a full page magazine ad.  Make email marketing campaigns compelling for the touch screen device and advertise on iPad apps.

    Is your business taking advantage of the opportunity to market to tablet users? Contact JASE today and let’s discuss your market position and our plan to increase your marketing reach and consumer penetration.

    iPad Tabletimage credit: Yutaka Tsutano on Flickr

  • To get the best from your social media accounts you have to put forth the correct amount of effort and the right strategy. JASE social media marketing knows all about all the perfect tactics and strategies and is prepared to take your brand to the next level in social media. In order for your brand to succeed in social media you have to understand three key concepts; content, engagement, and consistency.

    • Content: Whether blogging, tweeting, facebooking, or pinning your content makes a major difference on how your brand appeals to your consumers. Content includes the right pictures, the perfect videos, clear and concise posts and the perfectly worded 140 (or less) tweet.
    • Engagement: Involve your consumers in the conversation. Make sure each of your social media pages are used as a form of two-way conversation. When your consumers ask questions on your social media networks respond honestly and quickly. Ask them questions on your page that allow them to indulge in conversations with others through your social media account.
    • Be consistent: Make sure you are consistently posting to your social media networks and constantly monitoring any commentary from others. Also, keep the tone of your message consistent so you don’t lose your fans and followers.
    Once you have your community engaged and are providing consistent and valuable content grow your community and your business.

    Consumers are consistently using social media as a way to connect with brands. Once your consumers have connected with your brand through your social media networks grow your community and as a result grow your business. Social Media Today created a list of six strategies to create content that engages your consumers and builds your business.

    • Only use social media communities that work for you. Every new social media website is not for every brand.
    • Don’t flood content with advertising about your company. Create content that tells a story not only advertising.
    • Keep the conversation current. Keep up with trending issues in the news that directly affect your business.
    • Keep posts consistent: Don’t let your social media accounts go quiet for too long, you will lose the attention of your followers.
    • Keep up with your audience. Consistently monitor your social media networks for activity from your consumers.
    • Be patient and keep the content coming. Keep the content coming so that you can continue to grow your community.

    The best step to creating a successful social media community is to have a plan. Contact JASE to discuss a full proof social media marketing plan that will enhance your brand’s social media community and business.

    Building Communitiesimage credit: by roger4336 on flickr

  • Social media, blogs, and websites offer a lot of information about your business. Through these outlets you can establish relationships with your consumers, sell your brand, engage your consumers, and increase your sales by increasing the amount of consumers that are paying attention to your brand.

    Unfortunately, it’s not all good. As more people are using social media products for their business and personal life, more and more bad habits are being created. This is where reputation and brand management come into play.

    Ragan Communications created a list of communication pet peeves that have bothered them throughout the years. I am sure some of your biggest pet peeves are on the list.

    • #Overuse of #hashtags on #Twitter makes #us #crazy.
    • Pop-up ads.
    • Websites that speak.
    • Crazy quilt, migraine-inducing Twitter backgrounds.
    • Posting on Facebook as if it’s Twitter. The great thing is we will un-like you if you treat Facebook like it’s Twitter and post every hour.

    So, how can we avoid these and other communication missteps?

    It all begins with a plan. Often, a strategy of attack helps limit unnecessary mistakes. A social media marketing plan as part of an inbound marketing plan designs a strategy that places your business in the right social communities and gives the consumer the right perception of your business.

    To avoid communication missteps and create an Inbound Marketing plan contact JASE for a free Inbound Marketing Assessment.  

    Facebook Communication Bubbleimage credit: stoneysteiner on flickr

  • Attention all small business owners in the US: Are you ready to advertise your specials on Twitter? Twitter is almost ready for you.

    Twitter announced on their blog that they will open promoted tweets and promoted accounts to small business owners in the United States in late March.

    Soon, small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March, we will introduce a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

    Through an American Express partnership with Twitter, American Express cardholders will be able to signup for the advertising possibilities before other small businesses.

    Will you sign with Twitter to help get the word out about your small business? Talk to our team at JASE to uncover the creative advertising possibilities on communities like Twitter.

    Twitter American Expressimage credit: twitter blog

  • Twitter Milestone For JASE Digital Media - What's Your Social Media Doing For You?

    JASE Digital Media hit a social media milestone this week, 6,000 tweets. We feel proud of this accomplishment and think it is a testament to the power of social media. We adopted Twitter early on into our social media strategy, joining May 30, 2007, and have never looked back. The content of our 6,000th tweet, recognizing one of our creative advertising clients for a new advertising initiative roll out, is just symbolic of Twitter’s effectiveness for our inbound marketing strategy.

    Our longevity as a Twitter user has been due to the social media community’s capability to distribute valuable information to masses and increased ability to two-way communicate with our social friends. The fact that our milestone tweet’s content was about one of our clients as they rolled out a new advertising campaign just illustrates the usefulness of Twitter. JASE has over 6,4oo followers that receive instantaneous content from us. No need to search, just a little description and a link and quality information is right at your finger tips. You, the user, can decide what you want to do with that information.

    Want to stay in the loop with what JASE is living every day? It’s easy, you can follow us on Twitter, you can subscribe to our blog, or you can fan us on Facebook.

    Subscribe to our RSS Feed Today!
    subscribe to the JASE RSS Feed subscribe to the JASE Email Feed
    RSS Feed Daily Email
  • Keep Norfolk BeautifulIn a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets.

    What does this mean to green-product advertisers? Are we not doing a good job of conveying the benefits of green products? Or are the green products just not available to those looking for them?

    NEW YORK – Shoppers are thinking green, but not always buying that way, according to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte.

    The study found that while 54 percent of shoppers indicated that environmental sustainability is a factor in their purchasing decisions, they actually bought green products on just 22 percent of their shopping trips. The survey is the basis of the GMA-Deloitte report released today titled “Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights” and was based on interviews with over 6,400 shoppers.

    The study found that an interest in buying green extended across all age, income and education levels, with 95 percent of respondents open to considering sustainable products, and 67 percent of shoppers actively looking for them when buying. Yet only 47 percent actually found green products and just 22 percent actually purchased them.

    Get the full story from Adweek here.

    Environmental logo courtesy of our friends at Keep Norfolk Beautiful.

  • holiday poinsettiaAs the year comes to a close, I want to take this opportunity to thank you for your continued loyalty and express my warmest wishes to you and your family for the holiday season. As one of our most valued friends, we look forward to working with you on your advertising, marketing, creative, and technology needs in 2011.

    This past year has been very exciting for our digital media agency with many new product launches, service upgrades, and technology innovations. Please feel free to tour our website at jasedigitalmedia.com and our blog at jasedigitalmedia.com/blog to see just how these advances can benefit you.

    We appreciate your business and your friendship. I wish you and your family a happy New Year and look forward to chatting with you at a local coffee shop near you in 2011.

    Best regards,
    Keith Parnell, MSE
    Chief Executive Officer, JASE Digital Media
    @JASEgroup

  • Our team is the best!

    Creative direction. Art direction. Copywriting. Inbound marketing. Branding. Web development. Interactive development. Out of the box thinking. In the box thinking.

    You name it, we do it in the advertising and marketing world. We do it well and we do it successfully for our clients.

    JASE Project Kick-off Meeting at JDM Creative Studio

    And then … someone crashes the party. :)

    JASE Project Kick-off Meeting at JDM Creative Studio

  • Wednesday - September, 22, 2010

    South Bend Loves Their Pubic Hairs

    JASE Creative - - No Comments.

    What do you do when the phone rings and a major client says, “We have a problem, Houston?”

    Someone in South Bend is probably proud of their pubic hairs. But we are quite sure the intention of the South Bend Public Schools System and their advertising agency was not to brag about their pubic hairs. Yikes!

    Southbend Pubic Schools

  • digitalAccording to Google President of Global Sales, Nikesh Arora, online advertising will increase by 50% in the next 5 years.

    People are shifting their spending dollars more and more to the online world – whether it be direct marketing, or advertising, or branding … where the eyeballs are, where the customers are.

    I personally expect in the next five to eight years 30pc to 50pc of advertising will be digital.

    That is a bold claim, but in the UK it is already over 20%. In the US it is over 10%.

    Of course, Google is going to say this in an effort to influence the spending of businesses’ advertising budgets towards their services. But we agree. JASE has already witnessed more and more clients and small business owners shifting advertising and marketing budgets to the online world.

    It makes sense. As more consumers continue to move their once-yellow-pages-search to Google, Bing, and Yahoo!, and continue to join the wealth of social communities setup for their niche interests, logical thinking says that smart advertisers will be settled into those camps ahead of the masses.

    Digital advertising is the future. For that matter, digital advertising is here today. And successful digital advertising and inbound marketing techniques are practiced daily with the JASE toolset.

    Let’s get your business started today in digital advertising and inbound marketing.

    image credit: momentimedia

  • Keep Norfolk BeautifulIn a story that Adweek ran recently, shoppers indicated that while green sentiments are important, those sentiments do not carry through to their wallets.

    What does this mean to green-product advertisers? Are we not doing a good job of conveying the benefits of green products? Or are the green products just not available to those looking for them?

    NEW YORK – Shoppers are thinking green, but not always buying that way, according to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte.

    The study found that while 54 percent of shoppers indicated that environmental sustainability is a factor in their purchasing decisions, they actually bought green products on just 22 percent of their shopping trips. The survey is the basis of the GMA-Deloitte report released today titled “Finding the Green in Today’s Shoppers: Sustainability Trends and New Shopper Insights” and was based on interviews with over 6,400 shoppers.

    The study found that an interest in buying green extended across all age, income and education levels, with 95 percent of respondents open to considering sustainable products, and 67 percent of shoppers actively looking for them when buying. Yet only 47 percent actually found green products and just 22 percent actually purchased them.

    Get the full story from Adweek here.

    Environmental logo courtesy of our friends at Keep Norfolk Beautiful.

  • This photo was taken of a billboard on Granby Street in Norfolk, VA. Admiration is due for the boldness of the religious group that bought space on this billboard next to a popular gentlemen’s club.

    Lesson Learned –

    Don’t be shy about your brand, product or service. Get the word out even if it means taking on the competition directly.

    Be Strong with your Brand

    RSS and Facebook readers: click here to view and enter comments.

    On Twitter? Follow us at @JASEgroup.