Google has recently updated their AdWords service which means good news for advertisers. The new enhanced AdWords campaigns will allow advertisers to manage several ad campaigns at once.
As technology changes more consumers are able to view ads from various devices like phones, computers, television and tablets. The new AdWords tools allows advertisers to manage their campaigns based on device, location, and time. Three key elements that can help drive consumers decisions while looking at ads.
In a recent blog post, Google gave a great example of a business that would need different campaigns to market to consumers at different times, in different locations on different devices:
This creates great opportunities for businesses, but can also make marketing more complex and time-consuming. For example, a pizza restaurant probably wants to show one ad to someone searching for “pizza” at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for “pizza” at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator). Signals like location, time of day, and the capabilities of the device people are using have become increasingly important in showing them the right ad.
Google expects all of the updates to roll out in the next few weeks and plan to upgrade all campaigns by mid-2013.
Whether your business is a large corporation or a small business, marketing your business correctly will increase sales and help your business grow. If you are interested in creative advertising ideas for your business that can be used on multiple devices JASE can help.
JASE Group offers a uniquely successful inbound marketing model for business that includes creative advertising for various devices and other facets that brings business to your organization. Contact JASE to take your businesses marketing to the next level.
image credit: by WarmSleepy on Flickr