After the devastation to the Caribbean and the U.S. Northeast coast from Hurricane Sandy, many people, companies and organizations have stepped up to lend a helping hand to the individuals impacted by the storm. Now social media community Facebook has even stepped up to allow it’s subscribers to join in charitable giving. In a recent announcement by Facebook, users now have the option to purchase a charitable contribution under the Facebook application Gifts.
Currently in Facebook Gifts, users have the option to purchase a gift for a friend’s birthday or special occasion. With the addition of charitable giving, users can make that gift a donation to one of Facebook’s partner organizations. According to Facebook’s company blog, “With each charitable contribution on Facebook, you can choose which nonprofit you would like to support. Or if you don’t know which organization to choose, you can let your friend make the choice.”
The initial launch of Facebook’s charitable contributions is in beta testing. Currently, users are limited to gifting contributions to 11 non-profit organizations:
- American Red Cross
- Blue Star Families
- Boys & Girls Clubs of America
- Girls Inc.
- Oxfam America
- St. Jude’s Children’s Research Hospital
What do you think of the addition of charitable giving to Facebook Gifts? Share your thoughts below.
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