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  • Is your business among the 24 percent of small businesses currently using social media? According to a study featured in Small Business Trends, many small business owners don’t use social media at all while others plan on initiating social media plans soon.

    For many small business owners, the initial social media start-up can be intimidating when in reality; the barriers to starting a social media marketing plan are low.

    So what is stopping small business owners from diving into the social media world?

    Small business owners avoid social media because of time

    Many small business owners are busy running their business. In the midst of all things that come with running a business logging onto Facebook and Twitter may seem more time consuming than beneficial.

    The social media marketing may seem intimidating because it can take time to create social media marketing techniques that fit the needs of your business. It also takes time to learn the logistics of the different social media communities, audiences and analytic tools.

    Advantages of a social media marketing plan for your small business

    You don’t have to dive into social media blind. JASE Group can work with you to create a social media marketing plan for your small business that can save you time and money. Here are a few reasons why you might want to contact JASE.

    • Social media communities allow you to reach new audiences – Allow your marketing plan and dollars to reach beyond your current traditional marketing efforts. Reach an audience that spends a large amount of time in different social media communities, like Millennials; a large consumer group for many industries.
    • Social media allows consumers to advocate for your business–  For many small businesses reviews and references from customers brings in new business. Social media communities provide your customers with a platform to discuss your products and services.
    • Engage in conversation with your consumers. – Social media communities provide a forum for you to communicate with your consumers. Two-way communication with your online consumers through social media will make their experience and your business seem more personable.

    There is no doubt that your business would benefit from a social media marketing plan. Contact JASE to create a social media marketing plan that will help market your growing business.

    Social Mediaimage credit: by AslanMedia on Flickr